JUST Capital is a research organization that seeks to provide all our society’s stakeholders – employees, concerned citizens, business leaders and others – with the information they need to assess how JUST companies are. By providing the right knowledge and making it easy to access and understand, we believe capital will flow to corporations that are more JUST, ultimately leading to a balanced business world that takes into account human needs that are so often neglected today. Stay tuned for the launch of our first corporate performance analyzer in November!
What We do
Which issues are most important?
Each year, we survey Americans to find out what makes a company JUST. This research guides what and how we measure, surfacing critical topics and how important they are in comparison to each other.
How JUST are corporations?
We're building an inventory of corporate data across a variety of topics. Starting in late 2016, we’ll show how the 900+ largest publicly traded corporations are performing on the issues that Americans care about.
How can data enable change?
JUST Capital is creating an online platform to help companies improve, while giving the public tools that allow them to shift purchasing, investing, & employment choices towards more JUST companies over time.
What We Learned
When we think of JUST business, what do we mean? And who gets to define what is or isn’t JUST? JUST Capital has launched an unprecedented research process to give the American people the space to decide what JUST business looks like. The top issues they surfaced, which related to the stakeholders below, will drive how we measure corporate performance. Click here for a full list of topics.
Does the company treat its employees fairly? Fair wages and benefits and a respectful work environment are some of most important issues.
How safe and useful are the products a company creates? Americans believe that a JUST company provides trustworthy products and customer service.
Does the company respect and protect our planet? Americans see Earth as a stakeholder, not merely a resource.
Is the company transparent and law-abiding? Americans believe that the integrity of corporate leadership is critical to ensure that a company thrives.
Does the company protect rights and contribute to community? Americans want corporations to be socially aware and support the US economy.
Is the company financially sustainable and creating value? Profitability was also important, when balanced with the needs of other stakeholders.