JUST what the world needs

The world needs more just companies. Companies that believe in fair pay and equal treatment for all workers. Companies that create good jobs and understand the value of strong communities. Companies that are committed to a healthy planet. JUST Capital measures and ranks companies on the issues Americans care about most so you can then act on that knowledge. With your voice, your purchase decisions, your investment dollars, your career choices, your leadership, you have the power to make the world a more just place.

Our Origins

JUST Capital was co-founded in 2014 by a group of concerned people from the world of business, finance, and civil society – including Paul Tudor Jones II, Deepak Chopra, Rinaldo Brutoco, Arianna Huffington, Paul Scialla, Alan Fleischmann, and others. By establishing the organization as a not-for-profit 501(c)(3) registered charity, the founders ensured that JUST Capital would be exclusively geared towards achieving its mission.

Our Mission

The mission of JUST Capital is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders – workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and that by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy. 

Learn more about our mission and impact here.

We believe Black lives matter, and we support our Black colleagues and Black communities.

Recent events have confirmed for us that the United States needs meaningful change toward achieving racial equity. At JUST Capital, we believe we have a responsibility to tackle systemic racism, not only because it is the right thing to do, but because we know our mission cannot be achieved if we do not. And as a predominantly White-led organization, we know our work must start from within by demonstrating through our actions the kind of behavior we ask of corporate America. 

We see our role in this from two perspectives. Externally, we strive to ensure that racial equity is tied inextricably to our mission of building a more just and inclusive economy that works for all Americans. Internally, we strive to lead by example, by eliminating racism and bias within our own organization, reflecting on the role of systemic racism in American capitalism so that we are better equipped to fight against it, and creating a more just and inclusive organization for our Black and Brown colleagues. 

We have listed below our internal commitments to racial equity and how they deepen our mission’s impact. 

As an organization, we commit to: 

  • Audit the demographic composition of our workforce – including race, ethnicity, gender, age, disability, sexual orientation, and gender identity, among other intersectional dimensions – on an annual basis, and share results publicly. 
  • Work to track and report on the distribution of employees across standard pay bands – by race, ethnicity, gender, and job category – on an annual basis, and share results publicly, including whether any adjustments have been made. 
  • Develop fair, equitable, and inclusive hiring and promotion processes by conducting a diversity audit of existing practices; setting goals for hiring, promoting, and retaining Black and Brown employees; and establishing a transparent framework for determining salaries, internal pay bands, pay increases, and promotions. 
  • Build a more diverse board of directors by setting clear board diversity targets and actively recruiting new directors who represent the Black and Latinx communities. 
  • Continue to discuss and address issues of bias within our organization through antiracist training and education for our leadership team, staff, and board of directors. 
  • Create and clearly define a more comprehensive grievance mechanism that allows employees to report instances of marginalization and discrimination, and provide training to those responsible for handling grievances. 
  • Continue to cover structural racism and racial equity in our research and content, even after these issues have become less prominent in national consciousness. 
  • Ensure that a greater diversity of voices is integrated into our content and events by elevating the voices of our Black and Brown colleagues and external leaders. 
  • Build our network of partnerships and collaborations with organizations advancing the cause of racial equity. 

We know this is a journey, not a destination, and we expect to update and build upon these commitments over time. As we move forward, we will share our progress, and we welcome both your support and constructive feedback along the way. Lastly, we ask for your leadership, too, because it’s only by acting together that we can make progress.


Our Annual Reports are available for review here:
2021 Year in Review
2020 Year in Review
2019 Year in Review
2018 Year in Review
2018 Annual Report
2017 Annual Report

Our IRS Form 990 Tax Returns are available for review here:

2021 IRS Form 990
2020 IRS Form 990
2019 IRS Form 990
2018 IRS Form 990
2017 IRS Form 990
2016 IRS Form 990
2015 IRS Form 990
2014 IRS Form 990
2013 IRS Form 990

Have questions about our research and rankings?  We want to hear from you!