AMERICA'S VOICE ON BUSINESS
In 2016, JUST Capital surveyed nearly 4,000 Americans from all regions and walks of life, in its second annual Poll on Corporate America. This year’s survey paints a strikingly consistent picture: Americans believe in business.
At the same time, the majority of Americans across nearly all demographics believe that corporations have become less JUST in the last decade and that corporate behavior is headed in the wrong direction.
In response to this, an overwhelming majority of respondents believe that measuring corporate JUSTness is important.
Large companies need to rebalance, reprioritize, be more JUST.
We asked the American public:
Do you agree or disagree that what is good for business is good for the country?
Do you think corporations have become more or less just over the past decade?
Do you think the behavior of corporations is going in the right direction or wrong direction?
How important do you think it is to measure JUST corporate behavior?