Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences — now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
How Polling Drives the Rankings
Each year, we ask Americans what matters most to them when it comes to business behavior. The results drive how we track, analyze, and rank companies. Learn more about polling.
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