Organization Unveils Second Generation Platform and New Brand Identity to Help Business Leaders Deliver Value for Shareholders, Economy, and Society
NEW YORK, NY February 17, 2026 – Just Capital, the foremost independent organization advancing responsible business leadership, announced the culmination of its strategic transformation into a stakeholder-focused data and insights platform. Building on more than a decade of impact, the organization released an updated version of its flagship Just Intelligence product, alongside a new brand identity, logo, and website, to serve as an objective partner to companies as they shape outcomes for their business, workers, communities, and the economy and society at large.
“Just Capital’s evolution was driven by the conviction that the decisions leaders make today will define business and societal outcomes for decades to come,” said Martin Whittaker, Chief Executive Officer of Just Capital. “We have enhanced our capabilities to help companies optimize their stakeholder investments through independent and comprehensive insights in service of their ability to compete and win in a changing marketplace. Our vision is an economy where business success and shared prosperity move forward together.”
Just Capital has launched upgraded functionality and performance data within Just Intelligence. Just Intelligence supports strategic planning and decision-making by offering a comprehensive view of public expectations, sector realities, and stakeholder performance, and by connecting those signals to core business outcomes. The platform is built on Just Capital’s decade of public opinion research and corporate performance data, and it surfaces areas of relative over- and under-performance across a company’s stakeholder ecosystem, including workers, customers, communities, environment, and shareholders. New features include:
These capabilities help leaders identify which stakeholder investments have the power to drive long-term business performance, enabling them to create value that compounds beyond their firm to benefit shareholders, the economy, and society at large.
“At a time where looking around corners has never been more important, Just Intelligence offers insights leaders can use in moments of complexity to evaluate real tradeoffs across growth, risk, technology, and societal expectations,” said Whittaker. “Our goal is to help leaders navigate those tradeoffs with clarity and confidence.”
Just Capital’s transformation was informed by a review process including direct engagement with CEOs, C-suite leaders, and board members of some of America’s most influential companies. Five Fortune 500 companies are vanguard users of the paid product, helping to shape the platform’s evolution ahead of broader market rollout and adoption. Just Intelligence and the platform’s ongoing enhancements are grounded in feedback from a beta period with 250+ corporate users and interviews with more than 45 business leaders on the user experience, value proposition, and industry relevance.
Russell 1000 companies have access to the Performance Explorer tool with select stakeholder indicators available. Subscribers can access full metrics, Peer Comparison, and Leading Practice capabilities. The platform and its features will be updated on an ongoing basis.
Just Capital’s refreshed visual identity marks the evolution of the organization from an external evaluator to a performance partner. The new website and tools within Just Intelligence are built to support forward-looking decision-making rather than retrospective assessments of past performance. Just Capital’s annual Rankings will continue to serve as a tool to showcase performance and insights to inform responsible business leadership. The 2026 Rankings will be announced in March 2026.
In Fall 2025, Just Capital launched its inaugural research from surveys of corporate leaders, investors, and the American public on responsible AI deployment. The organization will conduct quarterly pulse surveys through 2026 and beyond, providing ongoing insights for corporate leaders, investors, and policy makers as perspectives continue to evolve. AI-focused insights will feed into Just Intelligence in 2026.
As part of this strategic focus, the Corporate Impact Lab has begun the process of becoming an independent organization. Just Capital has been proud to incubate the Corporate Impact Lab since its inception in 2022. In 2026, the Corporate Impact Lab will be fiscally sponsored by Just Capital and operate independently. Both organizations share the mutual goal of the Corporate Impact Lab becoming a fully independent organization in 2026, subject to the completion of necessary regulatory, legal, and other administrative requirements.
Just Capital is the foremost independent organization advancing responsible business leadership. We translate insights from public polling, performance data, and financial analysis into actionable intelligence leaders can use to drive long-term business success and shared prosperity for people across America. Our flagship product Just Intelligence is designed to offer a comprehensive view of public expectations, stakeholder performance, and sector realities in order to drive responsible decision-making. When companies make better decisions, they can create lasting value for shareholders, contribute to stronger communities, and help drive broader economic and societal progress. For more information, visit justcapital.com.
For media inquiries, please contact:
Tyler Spalding: tspalding@justcapital.com
The mission of Just Capital, an independent nonprofit, is to demonstrate how just business – defined by the priorities of the public – is better business. Our goal is to help companies create value for all their stakeholders – their workers, customers, communities, the environment, and shareholders – by focusing on the issues that matter most to Americans.
Over the last 10 years, we have helped to transform how business success is defined. We’ve supported catalytic changes at companies that have improved the lives of workers, enhanced customer protections, strengthened communities, reduced environmental impacts, and established a higher standard of integrity and accountability in leadership.
Independent, objective, and data-driven, our focus is to harness the power of the private sector to build an economy that works for all Americans.
We are committed to providing innovative tools and insights that help companies navigate the evolving landscape of stakeholder expectations. Building upon our trusted offerings like the Ranking Report, we are excited to introduce expanded offerings — Just Intelligence and the Corporate Impact Lab.
Access cutting-edge analytics to navigate complex stakeholder issues and fuel your competitive advantage. Explore Your Company’s Data
Drive your strategic priorities with top executives, curated closed-door convenings, responsive expert insights, guidance, and rich resources. Join the Impact Lab to quickly spot trends, test interventions, weather social shifts, and lead the market. Learn more. Join the Lab
Our rankings, investable indexes, and in-depth financial analysis demonstrate the business and investor case for just business behavior. Our goal is to drive investment capital toward more just companies, thereby incentivizing a more just and equitable marketplace.
As of December 31, 2024 our flagship index – the Just U.S. Large Cap Diversified Index (JULCD) – has beaten the Russell 1000 Cap-Weighted Benchmark by 10.1% since inception.
The JULCD –began live trading in November 2016 and tracks the top 50% of Russell 1000 companies ranked by Just Capital by industry, and is constructed to match its industry weights.
The Just 100 Index (JUONETR) is up 45.8% on the Russell 1000 Equal-Weighted Benchmark since inception.
The Just 100 Index (JUONETR) was constructed to track Just Capital’s top performing companies. It is an equal weighted Index that launched in March 2019, and includes the top 100 Russell 1000 companies ranked by Just Capital in its most recent annual Ranking.
Learn more about our indexes and index concepts here.
Over the past decade, Just Capital has been shifting the public dialogue about business success in America. We’ve proven that companies are successful when they put stakeholders first — creating better jobs, stronger communities, a healthier environment, and superior shareholder returns. Our data is clear: when companies prioritize what the American public wants, they create a win-win-win for shareholders, stakeholders, and society at large.
Interested in supporting our mission? Make a gift to Just Capital today.
