These companies used their Super Bowl spots to make a statement – about what they stand for as organizations, what issues they’re focused on solving, and where they’re focused on creating impact. And the proof is in the pudding! – many of these were came from companies in the JUST 100. Check out our favorites below:
Microsoft: We All Win
The top company in our 2018 JUST 100, Microsoft’s ad demonstrates its commitment to creating quality, accessible products that can be beneficial to all.
Verizon: The Coach Who Wouldn’t Be Here
While Anheuser-Busch is not currently included in our Rankings, its 2019 Super Bowl ad is a gold star example of how companies can champion their sustainability and other CSR efforts in communications.
Google: Job Search for Veterans
Google, the #3 company in our JUST 100, showcases how it leverages technology to innovate products, solutions, and resources for groups – like veterans – that otherwise lack them.
Pringles (Kellogg): Sad Device
This one is hardly your traditional “Do Good” ad, but #79 company Kellogg uses its advertising platform to make a wry statement about the future of work and technology, eschewing sentimentality for an existential warning to us all.
This article was originally published on Forbes.com.