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Poll Americans to Identify the Issues that Matter Most Today.
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Evaluate Companies on the Issues People Care About.
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Rank America’s Largest Publicly Traded Corporations.
Poll Americans to Identify the Issues that Matter Most Today.
Evaluate Companies on the Issues People Care About.
Rank America’s Largest Publicly Traded Corporations.
How We Do It
In our 2021 Survey, we aimed to identify what Issues matter most to Americans today when it comes to just business behavior. The findings from this survey research form the basis by which we evaluated companies for our 2022 Rankings.
This year, JUST Capital asked a representative sample of 3,000 Americans to compare 20 different business Issues on a head-to-head basis, producing a reliable hierarchy of Issues ranked in order of priority. We then assigned each Issue to the stakeholder – either Workers, Customers, Communities, the Environment, or Shareholders & Governance – it most impacts.
To produce the Rankings, we collect and evaluate data from different sources on how each company actually performs across each of these Issues and stakeholders. We do this in as fair, unbiased, and rigorous a way possible, taking care to gather the best and most reliable information we can. We share this analysis with each company we rank before we publish our findings, giving them the opportunity to provide feedback and share any additional or up-to-date data.
We work with a diverse Research Advisory Council of academics, economists, and thought leaders, who provide independent guidance on JUST Capital’s research program and technical expertise on specific research matters. We also provide full transparency on our methodology, to ensure what we are doing and how we are doing it is accessible and understandable to anyone.
Explore our full methodology here, as well as the details of our survey methodology in our 2021 Survey Report.
