To date, JUST Capital has reached over 50,000 Americans with our surveys about corporate behavior. That research was the first step in our effort to understand Americans’ collective definition of corporate JUSTness and, ultimately, how corporations perform against those values. So how do we translate the voices of Americans into a benchmark of corporate behavior? Below is the latest version of our complete Methodology. This documents discusses every step we have taken to establish the Drivers of JUSTness and measure company performance. We welcome your feedback at any time.


Complete Methodology