JUST business means serving all stakeholders, including:

The Core Issues of JUST Business by Stakeholder

In our polling work, the public identified 20 Issues essential to just business, which are classified below according to the stakeholders they most impact and can be explored by clicking on each Issue. Percentages indicate the proportion of times the Issue is selected as most important, and may not sum to 100% due to rounding.

  • Pays a fair, living wage

    Ranking weight: 17.7%   Learn more

  • Creates jobs in the U.S.

    Ranking weight: 11.8%   Learn more

  • Prioritizes accountability to all stakeholders

    Ranking weight: 9.7%   Learn more

  • Supports workforce retention, advancement, and training

    Ranking weight: 8.3%   Learn more

  • Provides benefits and work-life balance

    Ranking weight: 7.6%   Learn more

  • Protects worker health and safety

    Ranking weight: 5.8%   Learn more

  • Acts ethically at the leadership level

    Ranking weight: 4.7%   Learn more

  • Minimizes pollution

    Ranking weight: 4.1%   Learn more

  • Protects customer privacy

    Ranking weight: 3.9%   Learn more

  • Treats customers fairly

    Ranking weight: 3.9%   Learn more

  • Addresses human rights in supply chain

    Ranking weight: 3.6%   Learn more

  • Communicates transparently

    Ranking weight: 3.4%   Learn more

  • Uses sustainable materials

    Ranking weight: 2.8%   Learn more

  • Cultivates a diverse, inclusive workplace

    Ranking weight: 2.7%   Learn more

  • Makes beneficial products

    Ranking weight: 2.4%   Learn more

  • Combats climate change

    Ranking weight: 2.2%   Learn more

  • Generates returns for investors

    Ranking weight: 1.7%   Learn more

  • Uses resources efficiently

    Ranking weight: 1.6%   Learn more

  • Contributes to community development

    Ranking weight: 1.4%   Learn more

  • Gives back to local communities

    Ranking weight: 0.9%   Learn more

Have questions about our research and rankings?  We want to hear from you!