In our polling work, the public identified 20 Issues essential to just business, which are classified below according to the stakeholders they most impact and can be explored by clicking on each Issue. Percentages indicate the proportion of times the Issue is selected as most important, and may not sum to 100% due to rounding.
Pays a fair, living wage
Pays workers fairly and offers a living wage that covers the cost of basic needs at the local level.
Ranking weight: 21.2% Learn more
Creates jobs in the U.S.
Creates jobs in the U.S. and provides employment opportunities for communities that need them.
Ranking weight: 11.1% Learn more
Acts ethically at the leadership level
Compels leadership to act ethically and with integrity and to avoid wrongdoings.
Ranking weight: 7.6% Learn more
Protects worker health and safety
Protects the health, safety, and well-being of workers beyond what is required by law.
Ranking weight: 7.3% Learn more
Supports workforce retention, advancement, and training
Focuses on workforce retention and employee advancement by providing training, education, and career development opportunities.
Ranking weight: 7.1% Learn more
Provides benefits and work-life balance
Offers a quality benefits package and supports good work-life balance for all employees.
Ranking weight: 6.2% Learn more
Protects customer privacy
Protects the privacy of customers, including their data.
Ranking weight: 4.3% Learn more
Minimizes air, water, and soil pollution to safeguard human health.
Ranking weight: 4.2% Learn more
Addresses human rights in supply chain
Respects and advances basic human rights with business partners across its supply chain and in countries where it operates.
Ranking weight: 3.8% Learn more
Treats customers fairly
Treats customers with respect and provides a positive customer experience.
Ranking weight: 3.6% Learn more
Uses sustainable materials
Reduces its environmental impact by using sustainable materials across its products, services, and operations.
Ranking weight: 3.5% Learn more
Is transparent in communications with customers about its products, services, and operations.
Ranking weight: 3.4% Learn more
Combats climate change
Combats global climate change by reducing its own carbon emissions.
Ranking weight: 2.6% Learn more
Makes beneficial products
Makes products or offers services that are beneficial to society.
Ranking weight: 2.5% Learn more
Cultivates a diverse, inclusive workplace
Cultivates a diverse and inclusive workplace with equal opportunity.
Ranking weight: 2.4% Learn more
Contributes to community development
Contributes to community development by supporting local schools and businesses and by engaging with residents in the community.
Ranking weight: 2.3% Learn more
Generates returns for investors
Generates returns for investors over the long term.
Ranking weight: 2.2% Learn more
Prioritizes accountability to all stakeholders
Appoints an independent, diverse board of directors and uses policies that hold the company accountable to the needs of all stakeholders.
Ranking weight: 2.1% Learn more
Uses resources efficiently
Uses natural resources efficiently and minimizes waste by recycling.
Ranking weight: 1.5% Learn more
Gives back to local communities
Gives back to local communities with donations, employee volunteering, and community programs.
Ranking weight: 1.1% Learn more
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