Our polls of the American public determine the issues we measure and the weight of those issues in the overall rankings. Click on an issue below to learn more about what components and metrics are included in the measurement.
Americans see workers at the heart of just business practices.
Customer treatment and privacy are essential to just business behavior.
Products and services should benefit the environment, health, and society.
Americans agree corporations play a role in protecting our planet.
At home and abroad, Americans care how companies support communities.
Just companies should both create and maintain U.S. jobs.
Management & Shareholders
Ethical leadership and investor return are priorities for Americans.
Pays a Living Wage
Covers local needs for food, housing and medical care.
Pays a Fair Wage for Industry and Job Level
Appropriate for qualifications, experience, performance, and employee contribution.
Provides a Safe Workplace
Protects workers from hazardous or harmful conditions in the workplace.
Does Not Discriminate in Pay
Provides equal pay regardless of employee race, religion, gender, age, and more.
Provides Access to Health Insurance
Provides or promotes access to affordable health insurance.
Does Not Discriminate in Hiring, Firing, and Promotion
Maintains equality in personnel decisions regardless of employee race, gender, age, and more.
Pays Workers Fairly Compared to CEO
Does not pay CEO excessively or disproportionately compared to workers.
Provides Paid Time Off
Provides sick leave, vacation days, and leave for new parents.
Handles Grievances and Layoffs Fairly
Handles grievances and layoffs appropriately, respectfully, and fairly.
Helps Workers Prepare for Retirement
Offers planning and savings support, and honors financial promises.
Promotes Work-Life Balance
Supports flexible working arrangements and workplace health and wellness.
Communicates Openly and Transparently with Employees
Communicates effectively about mission, employees‚ job performance, and overall governance.
Encourages Employee Career Development
Provides opportunities for educational, skills, and career advancement.
Does Not Discriminate in Customer Treatment
Treats customers fairly and equally regardless of their background.
Protects Customer Privacy
Respects customer privacy and stores customer data securely.
Is Truthful in Advertising
Does not mislead about its products or services in public communications.
Provides Fair Sales Terms
Abides by contracts and has transparent sales and return policies.
Provides Positive Customer Experiences
Assists customers with easy-to-access information and helpful staff.
Is Accurate in Labeling
Ensures products have accurate and informative labeling.
Makes Quality Products
Makes products that are reliable, safe, and durable.
Makes Products that are Beneficial to Health, Environment, or Society
Makes products that improve life and do not harm human health or the environment.
Provides Fair Pricing
Prices products reasonably for their value and does not take advantage of customers.
Minimizes operational impact and cleans up after itself if it damages the environment.
Uses Environmental Resources Efficiently
Minimizes use of nonrenewable energy and resources, and reduces product-related waste.
Has Environmentally Responsible Management
Acts to protect environmental resources affected by the company.
Does Not Do Business with Companies with Abusive Conditions
Does not work with companies that use child labor, forced labor, or abuse workers.
Does Not Do Business with Governments that Oppress Their People
Does not work with or operate in countries where people are repressed or denied freedom.
Maintains Strong Relationships with Communities
Communicates effectively with its local communities and listens to community input.
Does Not Cause or Contribute to International Conflicts
Does not cause conflict when working with or obtaining materials from other countries.
Uses Local Products and Resources
Makes use of local suppliers and raw materials when available.
Contributes to Charitable Causes
Contributes profits to charities and other organizations that benefit society.
Creates Jobs in the U.S.
Creates jobs in its United States workforce.
Number of Jobs in the U.S.
Has a sizeable United States workforce.
Follows Laws and Regulations
Complies with international, federal, state, and local laws and regulations.
Pays Fair Share of Taxes
Pays taxes on U.S. income at a rate that is in line with most American companies.
Leaders Act and Communicate with Integrity
Takes responsibility in leadership for issues within as well as external to the company.
Maintains Integrity in Financial Reporting
Reports all financial matters and keeps clear and accessible financial statements.
Makes a Profit Over the Long Term
Manages operations throughout the business cycle to remain profitable.
Provides Investor Return
Maintains reliable stock returns, dividend and bond payment.
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