Since 2015, JUST Capital has surveyed more than 110,000 Americans on what they believe U.S. companies should prioritize most when it comes to just business behavior. Our full body of survey work in 2020 includes eight focus groups conducted in partnership with The Harris Poll and various online surveys.
2020 has been a year like no other. Every aspect of society has been roiled by the global pandemic, the economic fallout, and the national reckoning with racial injustice. As we rebuild toward a more just and equitable future, it has never been more urgent or more important for corporate America to listen and respond to what the American public prioritizes.
The majority of Americans believe that business and government should join forces to address racial inequality, business/jobs recovery, climate crisis, economic inequality, and the public health crises.
With Election Day less than a week away, and concerns of a contested election mounting, we expanded our recent polling asking Americans what role they think companies and corporate leaders should play in upholding and protecting democracy.
With the 2020 presidential election fast approaching, this week we take a look at whether – and to what extent – the public expects companies to uphold democracy. Do companies have a role to play? To what degree? How can they best serve the public?
Timed with the one-year anniversary of the Business Roundtable’s landmark redefinition of corporate purpose, we asked the public how they believe companies are doing in shifting from a myopic focus on shareholders to better serving the needs of all stakeholders.
In collaboration with The Harris Poll – our strategic survey research partner – we have been going out to members of the American public on a regular basis, starting with an initial survey on March 24, to identify their views of just business during the coronavirus crisis, as well as their priorities for corporate action.