Polling the American People

Since 2014, JUST Capital has conducted some of the most exhaustive polling ever done to identify what issues are most important to Americans when it comes to just business behavior. We have surveyed over 72,000 people nationwide to date, representing a cross section of America mapped to the U.S. Census, to identify in concrete terms the criteria for just corporate behavior as defined by the American people.

The good news? We’re more aligned than we think, and our survey results provide a clear and comprehensible Roadmap for Corporate America to become more just. Our research team conducts this extensive survey effort each year to track changes in American opinion, which then forms the basis for our annual ranking of the largest publicly-traded corporations in the United States.