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The Value of Just Business

Our Rankings, investable indexes, and in-depth financial analysis demonstrate the business and investor case for just business behavior. We have one goal: to drive investment capital toward more just companies, thereby incentivizing a more just and equitable marketplace.

See how we are doing just that with our indexes, ESG data licensing, and other product partnerships below and get in touch if you’d like to collaborate and utilize our data to drive just outcomes.

Indexes & ETFs

JUST Capital indexes provide investors with a way to implement our research and methodology.

JUST U.S. Large Cap Diversified Index (JULCD) / JUST ETF 

Our flagship index – the JUST U.S. Large Cap Diversified Index (JULCD) – began live trading in November 2016 and tracks the top 50% of Russell 1000 companies ranked by JUST Capital by industry, and is constructed to match its industry weights. It has consistently outperformed the benchmark over that period.

On June 13, 2018, Goldman Sachs Asset Management launched the Goldman Sachs JUST U.S. Large Cap Equity ETF (Ticker: JUST), which seeks to provide investment results that closely correspond, before fees and expenses, to the performance of the JULCD. The JUST ETF ended its first day as one of the most successful ESG ETF launches to date, and was awarded the Best New ESG ETF by 


The JUST 100 Index (JUONETR) was constructed to track JUST Capital’s top performing companies. It is an equal weighted Index that launched in March 2019, and includes the top 100 Russell 1000 companies ranked by JUST Capital in its most recent annual Ranking. 

JUST Capital indexes can be used to benchmark both active and passive strategies and can be licensed for: 

  • Exchange Traded Funds (ETFs)
  • Exchange Traded Notes (ETNs)
  • Structured Products
  • Futures and Options
  • Mutual Funds
  • Annuities and Insurance Products
  • Separately Managed Accounts (SMAs)

If you would like quarterly updates and insights into the JULCD and JUST ETF, sign up for our newsletter here.

Licensing & ESG Data

Since 2015, JUST Capital has surveyed more than 110,000 Americans on what they believe U.S. companies should prioritize when it comes to just business behavior, from fair wages to environmental protection to customer privacy. For Russell 1000 companies, JUST Capital analyzes corporate behavior across five stakeholders, 19 key Issues, and 339 data points. 

Our ESG data can be used for asset management ESG integration and investment product development: 

  • Exchange Traded Funds (ETFs)
  • Exchange Traded Notes (ETNs)
  • Structured Products
  • Futures and Options
  • Hedge Funds
  • Mutual Funds
  • Annuities and Insurance Products
  • Separately Managed Accounts (SMAs)
  • Unit Investment Trusts (UITs)

Build better portfolios with fundamental JUST Rankings data along with many other complementary data sets such as stakeholder scores, issue scores, industry rankings, and other issue insights.

For more information on Licensing our data, please fill out this form.

JUST Alpha 

Our ongoing financial analysis content series – JUST Alpha – explores the connection between just corporate behavior and investor returns. We invite you to explore our weekly charts on various ESG issues here and our in-depth research here to see how and why just companies exhibit lower investment risk and cumulatively outperform their peers, while driving positive change on the issues the American public cares about most.

Municipal Issuer Racial Equity and Inclusion Engagement Framework

JUST Capital, Goldman Sachs Asset Management, BlackRock, Lord Abbett, Morgan Stanley Investment Management, and Vanguard, developed the Municipal Issuer Racial Equity and Inclusion Engagement Framework to open a constructive and voluntary dialogue with municipal issuers on critical issues surrounding racial equity and inclusion. The Framework supports increased engagement and disclosure that can help stakeholders make more informed investment decisions. To review the framework, click here.

Product Partnerships


On January 1, 2020 JUST Capital and USA Financial launched the JUST Capital series of four formula-driven strategies leveraging JUST Capital’s sustainable equity research. Each strategy combines the research and rankings of JUST Capital with the formulaic philosophy of USA Financial Formulas. This asset management approach systematically reviews, reallocates, and rebalances portfolio holdings monthly in accordance with the strategy’s predetermined formula. This non-emotional approach helps investors to know what they own, why they own it, and what will trigger a change.

For more information, email or review the overview page and fact card below.


On November 22, 2019, SmartTrust® Unit Investment Trusts launched a new series of their popular SmartTrust® Sustainable Impact Investing Trust, which now incorporates JUST Capital’s scoring and Rankings. The trust combines JUST data with the equity research expertise of Argus Research Company which involves rigorous quantitative and qualitative company analysis.

The information contained herein is for informational purposes only without regard to any particular user’s investment objectives, risk tolerances or financial situation and does not constitute investment advice, nor should it be considered a solicitation or offering to investors residing outside the United States. JUST Capital makes no representation as to the advisability of investing in any investment fund or other vehicle. Shares of JUST are made only by prospectus. The addition, removal, or inclusion of a security in any JUST Capital index is not a recommendation to buy, sell, or hold that security, nor is it investment advice. The JUST Parties do not in any way sell, sponsor, support, promote, or endorse any securities based on the JULCD, or have any involvement in their operations or distribution. Prospective investors should not make a decision to invest in any investment fund or other vehicle based on the information contained in this website, and JUST Capital shall not be responsible or liable for any advice given to third parties or decisions to invest in any investment fund or other vehicle by you or third parties based on the information. Index performance does not reflect the deduction of any fees or expenses. Past results of the JUST U.S. Large Cap Diversified Index are no guarantee of future performance.

The JUST US Large Cap Diversified Index is calculated and maintained by FTSE Russell using the Russell 1000 Index as a starting universe, and aims to reflect the performance of a JUST Capital Foundation Inc. methodology. FTSE Russell does not sponsor, endorse, sell, or promote any investment vehicle that is offered by any third party that seeks to provide an investment return based on the performance of any index. It is not possible to invest directly in an index.

Have questions about our research and rankings?  We want to hear from you!