JUST Business is Better Business

JUST Capital is an independent nonprofit dedicated to demonstrating how just business – defined by the priorities of the public – is better business.
Corporate executives leverage our research, rankings, indexes, and corporate initiatives to track, analyze, incentivize, and inform stakeholder strategy and performance.
Tools and Insights For Executive Leaders

We are committed to providing innovative tools and insights that help companies navigate the evolving landscape of stakeholder expectations. Building upon our trusted offerings like the Ranking Report, we are excited to introduce our cutting-edge analytics platform, JUST Intelligence, and our vetted executive network, the Corporate Impact Lab.

JUST Intelligence Corporate Impact Lab
Ranking America’s Most Just Companies

Our annual Rankings reflect the performance of America’s largest publicly traded companies on the Issues that matter most in defining just business behavior today. The Issues, and their weights in our model, are determined by our polling of the American public.

Check out the top 100 performing companies in 2025 – the JUST 100.

Explore our Rankings
Fueling Your Bottom Line

Our rankings, investable indexes, and in-depth financial analysis demonstrate the business and investor case for just business behavior. Our goal is to drive investment capital toward more just companies, thereby incentivizing a more just and equitable marketplace. Check out our investment products here.

Explore our Indexes

To date, we’ve polled nearly 200,000 Americans on the issues they believe companies should prioritize when it comes to just business behavior, and those insights guide our work. 

Over the past decade, JUST Capital has been shifting the public dialogue about business success in America. We’ve proven that companies are successful when they put stakeholders first — creating better jobs, stronger communities, a healthier environment, and superior shareholder returns. Our data is clear: when companies prioritize what the American public wants, they create a win-win-win for shareholders, stakeholders, and society at large.

Have questions about our research and rankings?  We want to hear from you!