Ranking companies on the issues Americans care about.
Ranking companies on the issues Americans care about most – giving you the power to build a more just marketplace. Explore the Rankings
How Polling Drives the Rankings
Each year, we ask Americans what matters most to them when it comes to business behavior. The results drive how we track, analyze, and rank companies. Learn more about polling.
Poll Americans 
Evaluate Companies 
Publish Rankings 
Workers
How a company treats its employees and contractors, including fair pay, good benefits, and safe working conditions.
Customers
How a company treats its customers, including providing positive experiences, protecting their privacy, and providing fair sales terms.
Products
A company’s products and services, including fair pricing and quality, as well as the benefit or harm of the product.
Environment
A company’s environmental impact, including overall environmental responsibility, using resources efficiently, and minimizing pollution.
Jobs
The positive impact a company has on the job market in the U.S., including the number of people the company employs and the number of new jobs created.
Communities
How a company manages risks to human rights internationally, including minimizing forced labor or operations in countries with oppressive governments, and how it engages with local communities.
Company Leadership & Shareholders
How a company’s leadership acts ethically and with integrity, achieving long-term financial growth and creating value for its shareholders.
