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How Does America define JUST?

Each year, JUST Capital surveys the American people to find out what they value most when it comes to corporate behavior. We then rank the 1000 largest publicly-traded corporations based on the priorities Americans shared with us.

Worker Pay & Benefits (25%)

  • Implements and promotes equal pay for employees.
  • Provides paid time off, including maternity and paternity leave.
  • Provides quality healthcare for employees.
  • Demonstrates a fair distribution of pay between the CEO and workers.
  • Helps workers prepare for retirement and provides a quality 401K plan.
  • Pays employees a living wage, based on the MIT Living Wage Calculator.
  • Pays employees a fair wage, based on job title and adjusted by county averages.

Worker Treatment (24%)

  • Commits to ensuring a safe workplace.
  • Promotes work-life balance, including flexible working hours and day care services.
  • Commits to supporting the career development and skills training of employees.
  • Commits to anti-discrimination through policies and objectives that drive diversity and equal opportunity.
  • Demonstrates fairness in worker grievances and layoffs.
  • Fosters respect and engagement in its workforce.

Leadership & Ethics (17%)

  • Commits to following and adheres to laws and regulations.
  • Senior executives and board directors enforce ethics policies and responsible business practices.
  • Represents itself truthfully and responsibly in advertising and communications.
  • Pays taxes in accordance with US Federal and State tax law.
  • Discloses and provides oversight of political spending.

Customer Treatment (7%)

  • Provides fair pricing and transparent sales terms.
  • Treats customers fairly and provides responsive customer service.
  • Provides fair and equal treatment to all customers and clients.
  • Commits to and implements policies to protect customer privacy and integrity.

Product Attributes (6%)

  • Commits to making products that are beneficial to health, environment, or society.
  • Proactively manages product quality through testing, certification, and tracking of raw materials.

Domestic Job Creation (6%)

  • Creates jobs in the U.S., based on percentage and absolute change over the trailing four years.

Environmental Impact (5%)

  • Works to reduce environmental pollution in its own activities and supply chain.
  • Establishes and adheres to policies and practices intended to prevent environmental incidents.
  • Conserves resources and implements recycling in its waste management process.

Supply Chain Impact (4%)

  • Implements policies and initiatives to improve employee health, safety, and rights in its supply chain.
  • Commits and adheres to practices that eliminate conflict minerals and products from its supply chain.
  • Avoids business relationships with repressive governments.

Investor Alignment (4%)

  • Financial reporting is transparent and accurate.
  • Generates long-term profit, measured over the trailing five years.
  • Provides return to investors, measured over the trailing five years.

Community Well-Being (2%)

  • Promotes long-term development and engagement among communities directly affected by its operations.
  • Contributes to charitable causes.

Latest News

  • Open for Business(es): JUST Capital’s Corporate Portal Launches

    JUST Capital’s Corporate Portal launches.

    • June 12, 2017
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  • Worker Safety in Trump’s America

    With federal regulations under new scrutiny, workers are in...

    • June 10, 2017
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  • Dan Hesse in Vital Speeches of the Day

    Why is corporate culture important?

    • May 23, 2017
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Just Alpha

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    Companies that behave more justly are also more resilient...

    • May 4, 2017
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  • Outperformance of JUST Investable Equity Indexes

    Equity indexes of our most JUST companies have higher...

    • March 23, 2017
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  • JUSTness Undervalued: The Market Valuation of JUST Companies

    JUST 100 trade at a small valuation discount to...

    • March 21, 2017
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