Is public opposition to data centers as uniformly intense as it seems? Our latest polling suggests perhaps not.
It’s a critical issue. The flow of capital into building AI infrastructure is off the charts right now, and it’s fair to say the future of the US economy hinges to a large extent on there being a strong return on this investment. In May, Gallup put local opposition to data centers at 71%, apparently worse than any nuclear plant has ever polled. At that level, it’s hard to see how the AI build out can ever be successful.
Our most recent polling reveals a different picture: 47% opposed, 39% in favor, 13% undecided. Local ‘not in my backyard’ concerns don’t appear to be the main motivator. When we asked how people feel about a data center ten miles away the numbers barely shifted: 49% opposed, 37% in favor.
Interestingly, only 16% want AI development stopped outright. Forty-three percent want it slowed to only use existing data center capacity and 24% are happy to see it continue at full speed. Thirty-four percent of those opposed cite rising electricity and utility bills; 22% reference environmental impact. Perhaps most important of all, 51% of opponents say they could still change their minds. And the thing most likely to move them is direct participation in the upside.
For all those with a stake in seeing the U.S. lead the global AI race, these data points should be encouraging. Show people how they’ll benefit economically, alleviate electricity and environmental pressures, and tie it to initiatives that help tackle kitchen table affordability, employment, health and education concerns, and the path forward for data center developers becomes clearer.
I explore more of our research — and what a modern version of aligned corporate responsiveness could look like — in my latest piece for Forbes.
Be well,
Martin
This newsletter was written mostly by humans with a bit of help from AI.
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