Our Methodology

How We Do It

Every year, we ask the American public to identify and prioritize what issues matter most when it comes to just business behavior. Those issues become the foundation by which we annually track and evaluate companies in our Rankings of America’s Most Just Companies. They also drive our work to incentivize corporate change beyond the Rankings – from our ongoing thematic analyses to investor products like the JUST U.S. Large Cap Diversified Index, which powers GSAM’s JUST ETF.

The below documents provide a detailed look at how JUST Capital calculated the 2025 Rankings of America’s Most JUST Companies. Since 2016, JUST Capital has ranked the largest, publicly traded U.S. corporations, producing a list that reflects how well each company measures up against the American public’s definition of just business behavior. JUST Capital released its inaugural industry-level ranking in 2016, and in 2017, we released our first-ever ordinal ranking, comparing companies across industries. Over the past eight years, we have continued to build upon this foundation, conducting in-house research to maintain unique and highly differentiated Data Points, refining our measures and methodologies, and engaging with more companies on their path to practicing more just corporate behavior.

As part of the development of this methodology and our annual Rankings, we solicited input from both the American public and subject matter experts – such as academics, investors, and corporate leaders – on our choice of measurements and our means of transforming the raw data used in our ranking model. These checks and balances have been critical to ensuring that our work and our Rankings remain as informed, objective, and accurate as possible.

Read our executive summary or explore our full methodology here, as well as the details of our survey methodology in our 2024 Survey Report.