JUST Report
Over the past year, we’ve seen corporate America begin what is sure to be a transformational shift toward a more balanced form of capitalism, serving all stakeholders, not just shareholders. Starting with the Business Roundtable’s new statement of corporate purpose and coalescing as a key theme of this year’s World Economic Forum in Davos, stakeholder capitalism has emerged as an urgent imperative for business leaders – articulating a need for companies to invest in their workers, support their communities, and protect the planet.
These conversations have also reinforced what we’ve been hearing for years – not just from business and political elites – but straight from the American public in regards to what they want from corporate America today. In our 2019 Survey – which detailed the Issues and stakeholders Americans want U.S. companies to prioritize most – we heard that:
In other words, Americans and business leaders share the same vision for our economy – but they don’t yet feel that the words align with what they are experiencing today.
We need less talk, more action – but the clear question is, where do we begin?
Today, we’re elevating three key actions your company can put into practice in 2020 to demonstrate leadership, restore trust, mitigate risk, and drive profitable growth by investing in your most important value creators: your workers.
Download the full report to learn what these actions are – and the nexts step for putting them into place – below: