Discussion: The Great Reset

Earlier this month, JUST Capital and The Harris Poll released the results of an extensive survey on how Americans think companies should respond during the Response, Reset, and Reopening phases of the coronavirus crisis. We found that Americans believe the pandemic has exposed deep structural problems in our society and with capitalism overall, but 89% agree that the crisis is providing an opportunity for corporations to hit reset and focus on doing right by their workers, customers, and communities.

So where should you focus?

Wendy Salomon, The Harris Poll’s Managing Director of Corporate Strategy, Jennifer Tonti, our Managing Director of Survey Research & Insights, Kavya Vaghul, our Senior Manager of Wages & Workers, and Michelle Mullineaux, our Chief Marketing and Communications Officer, unpack how expectations are shifting across the three phases of the coronavirus crisis – the Response, Reopening, and Reset – and how companies are performing so far against those expectations by revealing the latest data insights from our COVID-19 Corporate Response Tracker expansion to the nation’s 300 largest employers.

76% of Americans say they will remember the missteps businesses made during the pandemic long after it is over, and 84% will remember those that did the right thing, so you’ll want to hear the latest insights to help your team navigate the next 12 months.


Have questions about our research and rankings?  We want to hear from you!