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Capitalism Meets Coronavirus: Additional Company Policies

In March, the U.S. government and businesses began reckoning with the massive impact of the coronavirus pandemic. With top medical officials encouraging “social distancing” to slow the spread of the virus, the current flaws in our country’s workplace policies – such as universal access to paid sick leave and good healthcare – are proving to be major barriers to effectively containing the pandemic. 

Companies are reacting to the unprecedented pandemic and economic crisis on a daily basis, and it can be difficult to keep track of not only what corporate America’s response has been. That’s why JUST Capital has launched a major initiative to help guide us through this period of uncertainty, which includes:  

To complement this work, we will continue to track key stakeholder-related policy updates for companies not featured in the COVID-19 Corporate Response Tracker below, and will update this feature every weekday: 

Updated 6/11

Worker Support 


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Jobs & Layoffs

Customer Support 

Community Support

Leadership & Shareholders 

Operational Impacts

“Companies that look after all of their stakeholders, we think they’re better for us all. Edwards Lifesciences epitomizes that. They’ve walked the talk for a long time.” 

How does a major medical corporation manage to stay wildly profitable while still supporting its stakeholders?

Our CEO Martin Whittaker joined Edwards Lifesciences CEO Mike Mussallem on Yahoo Finance for a deeper look at the policies and beliefs that have made it such a successful organization for workers, customers, communities, the environment, and its shareholders. A must-watch segment.

“If you run a business today, you’re here to create value for all stakeholders, and it’s not at the expense of shareholders. The Business Roundtable statement…was a recognition that it’s time for a new north star.”

On Tuesday December 5th, JUST CEO Martin Whittaker sat down with Carol Massar at Bloomberg’s Responsible Investing Forum to discuss what it means to build a purpose-driven company, the push toward stakeholder capitalism in the wake of the Business Roundtable Statement, and how JUST Capital is at the forefront of measuring, tracking, and analyzing how companies treat all of their stakeholders.

Watch the full interview below:

On November 12th, we celebrated the release of the 2020 Rankings of America’s Most JUST Companies in collaboration with Forbes, featuring discussions with JUST 100 leaders, including event sponsor, P&G.

Watch the spotlight feature:

Over the past five years, JUST Capital has surveyed more than 96,000 Americans to find out what matters most when it comes to business practices and what a company should prioritize.

The key takeaway hasn’t changed since 2015: Regardless of income, age, political affiliation, or location, the public is united in their desire for corporate America to stop prioritizing shareholders above all else and to start sharing success with every stakeholder, including workers, customers, communities, and the environment. And now, corporate America agrees.

In August 2019, the Business Roundtable — an association of the chief executive officers of nearly 200 of America’s largest and most influential companies — released a new Statement on the Purpose of a Corporation rejecting 40 years of shareholder primacy to adopt a new framework in which the purpose of a corporation is to benefit all stakeholders.

Their vision catches up to what business leaders, smart investors, and the American people have been telling JUST Capital for years: that doing right by workers, paying fair wages, investing in communities, fostering environmental stewardship, looking after customers, creating great jobs, and making products that benefit society is not only right, it’s the best way to generate profit and serve shareholders.

Now it’s all about implementation. What can companies actually do to measure and improve their performance on these issues? And how might you know which companies are truly walking the talk in promoting this more just and inclusive economy?

That’s where our 2020 Rankings of America’s Most JUST Companies come in. It’s the only platform demonstrating which companies are leading the way on the issues that matter most in the stakeholder economy.

Here are the five large companies that topped this year’s list, plus details on why they performed so well, broken down by stakeholder.

1. Microsoft

Industry: Software

Workers

Environment

Communities

2. NVIDIA

Industry: Semiconductors & Equipment

Workers

Environment

Communities


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3. Apple

Industry: Technology Hardware

Workers

Environment

Communities

4. Intel

Industry: Semiconductors & Equipment

Workers

Environment

Communities

5. Salesforce

Industry: Software

Workers

Environment

Communities

Want to See More? Check Out the Full 2020 Rankings!

This year, we tracked, analyzed, and ranked 922 companies from the Russell 1000, across five stakeholder groups, including Workers, Customers, Communities, the Environment, and Shareholders. We covered 29 Issues — like whether companies pay a living wage or protect the environment — and more than 400 data points, from paid parental leave to veteran hiring and supplier policies.

We do this because we believe that independent and unbiased data, tools, and insights can drive accountability and incentivize action. Please explore this year’s Rankings to learn more about how the largest public U.S. companies measure up when it comes to serving their stakeholders and creating an economy that works for all Americans.

Sign up for The JUST Report, our free weekly newsletter about the future of capitalism and the movement to build a more equitable marketplace in America.

Earlier this year, the Business Roundtable – an association of the chief executive officers of nearly 200 of America’s largest and most influential companies – released a new Statement on the Purpose of a Corporation. After 22 years of endorsing shareholder primacy – in which corporations exist principally to serve shareholders – the organization committed to a new ethos in which the purpose of a corporation is to benefit all stakeholders, including workers, customers, communities, and more.

From Tricia Griffith, president and CEO of Progressive Corporation: “Profits are key, but that’s not the sole focus of the best-run companies. They put the customer first and invest in their employees and communities. In the end, it’s the most promising way to build long-term value.”

The Business Roundtable’s move is a huge deal, and there are lots of questions around what it might look like to put this new vision into action. For example, how would you know if a company truly was committed to supporting communities? What might the world look like if a shift to putting workers, customers, and communities first happened?

With community investment, as with all other stakeholder commitments, there are no prescriptions or guarantees. It’s up to each company to determine its course and, more importantly, to take action.

Here are six companies that have done exactly that, providing clear examples of what it looks like to support the communities in which they work.

1. Microsoft Invests $500 Million into Affordable Housing in the Seattle Area

Overall JUST Capital Rank: 1

Microsoft made headlines in January 2019 for investing $500 million into affordable housing in the Seattle area, which is home to both Microsoft and Amazon. Microsoft’s investment is the most ambitious effort by a tech company to date to address the inequality that has spread in communities where the industry is concentrated.

New construction will be a mix of homes affordable not only to the company’s non-tech workers, but also to teachers, firefighters, and other middle- and low-income residents.

As part of the investment, the company plans to lend $225 million at subsidized rates to preserve and build housing in six cities surrounding its Redmond, Washington headquarters, and it pledges $250 million toward low-income housing across the region. The remaining $25 million will be grants for local organizations that work with the homeless, one issue in particular being legal aid for people fighting eviction.

2. Google Pledges to Invest $1 Billion in East Bay Area Housing Crisis

Overall JUST Capital Rank: 3 

In another effort to address the affordable housing shortage, Google (parent company, Alphabet) has pledged to invest $1 billion in land and money to build homes in the San Francisco area. As part of the plan, the company will repurpose at least $750 million worth of commercially zoned property that it owns over the next 10 years, working with local governments to allow developers to lease the land and build homes.

Google also intends to create a $250 million investment fund to provide incentives for developers to create more affordable homes in the area.

3. Prudential Financial Will Invest $180 Million to Support Opportunity Youth

Overall JUST Capital Rank: 24

Prudential Financial is committing more than $180 million through 2025 to support young people ages 15 to 29 worldwide who lack access to school, training, or regular jobs.

“Businesses like ours have a role to play in ensuring that global economic progress benefits all members of tomorrow’s workforce,” said Prudential Chairman and CEO Charles Lowrey in a press release from the company. “Our goal is to improve young people’s lives by creating pathways for them to achieve financial wellness, strengthen their communities, and ultimately help drive the global economy,”

The money will help young people across the globe – a population often referred to as opportunity youth – gain the right skills to compete for and succeed in quality jobs. This population segment, which accounts for 350 million people, represents untapped potential for the future workforce.


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4. Salesforce Puts Up $18.2 Million to Support Bay Area Schools

Overall JUST Capital Rank: 29

Salesforce recently announced $18.2 million in grants to the San Francisco and Oakland school districts and education nonprofits to expand educational opportunities for students and leaders in the Bay Area.

The money, in part, will help develop new science curriculum, begin college preparation for first-generation college students as early as middle school, provide pathways for non-teaching staff in Oakland to acquire teaching credentials, and support the housing, food, legal, and medical needs of students new to the United States. Salesforce employees also have pledged 100,000 volunteer hours in education for the current school year.

With this announcement, the software company’s global education investment now totals more than $90 million.

5. JPMorgan Chase Invests $20 Billion to Help Its Employees and Support Local Economic Growth

Overall JUST Capital Rank: 111

In January 2018, JPMorgan Chase announced a $20 billion, five-year comprehensive investment to help its employees and support job and local economic growth in the United States. The initiative will include the following:

6. CVS Health Launches $50 Million Campaign to Curb the Rise of Teen Vaping

Overall JUST Capital Rank: 198

Earlier this summer, CVS Health announced a new $50 million campaign to help stop teen vaping and create the first tobacco-free generation. Part of the money will go toward the following:

Stopping teen vaping isn’t the only cause CVS Health supports. The company – in association with Aetna, which CVS acquired in 2018 – also recently launched the Building Healthier Communities initiative, a five-year, $100-million commitment to support critical programs and partnerships with local and national nonprofit organizations.

The campaign includes no-cost health assessments to underserved and underinsured communities, grants to more than 100 free clinics and community health centers, and funding to organizations working on issues such as cancer, diabetes, and opioid abuse.

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