Ranking companies on the issues Americans care about.
Poll Americans to Identify the Issues That Matter Most.
Evaluate Companies on the Issues People Care About.
Rank America’s Largest Publicly-Traded Corporations.
How We Do It
In our 2018 Survey, the American public prioritized seven key Issues that define just business behavior. Each Issue comprises multiple specific criteria, which we call Components. These determine what we actually measure in the model, and there are 36 Components in total. Through extensive quantitative polling, we derive weights for the Issues and Components, which correspond to their relative importance in the public’s opinion. We make sure the opinions we gather are as representative as possible of all Americans.
To produce the Rankings, we collect and evaluate data from different sources on how each company actually performs across the various Components. We do this in as fair, unbiased, and rigorous a way possible, taking care to gather the best and most reliable information we can. We share this analysis to each company before we publish it, giving them the opportunity to provide feedback, and share any additional or up-to-date data.
We work with a diverse Research Advisory Council of academics, economists, and subject matter experts, who advise us on how we measure corporate behavior. We also provide full transparency on our methodology, to ensure what we are doing and how we are doing it is accessible and understandable to anyone.
Have questions about our research and rankings? We want to hear from you!