Poll Americans to Identify the Issues That Matter Most.
Evaluate Companies on the Issues People Care About.
Rank America’s Largest Publicly-Traded Corporations.
How We Do It
The 2017 Survey Results defined seven major sets of issues that capture corporate justness, which in our ranking model we call Drivers. Each Driver comprises multiple specific criteria, which we call Components. These determine what we actually measure in the model, and there are 39 Components in total. Through extensive quantitative polling, we then derive weights for the Drivers and Components, which correspond to their relative importance in the public’s opinion. We make sure the opinions we gather are as representative as possible of all Americans.
To produce the company rankings, we then collect and evaluate data from a myriad of different sources on how each company actually performs across the various Components. We do this in as fair, unbiased, and rigorous a way possible, taking care to gather the best and most reliable information we can. We show all of the analysis to each company before we publish it, so they have the chance to comment and provide additional data if necessary.
We work with a diverse Research Advisory Council of academics, economists, and subject matter experts to ensure that there is consensus and rigor around how we measure corporate behavior and which indicators are the best measurements of justness. We also provide full transparency on our methodology, to ensure what we are doing and how we are doing it is accessible and hopefully understandable to anyone.
Have questions about our research and rankings? We want to hear from you!