Mission & Impact
We measure our impact in multiple ways: by the progress companies are making on the issues we track, our influence in shifting the national narrative on stakeholder leadership, our ability to direct capital toward just leaders, the strength of our engagement with corporate leaders, and the impact our programs are having in driving lasting change.
Compared to their Russell 1000 peers, JUST 100 companies, those leading our 2023 Rankings of America’s Most JUST Companies, on average:
We focus on the largest corporations in America because by shifting their behavior we can drive impact at scale. Our strategy comprises four core elements.
1. Measure: We turn to the public to learn what issues matter most and define a just company.
2. Incentivize: We incentivize companies to change by ranking how they perform on the public’s priorities, shifting the narrative on corporate success, and driving capital to those leading the way.
3. Advance: We advance corporate justness by supporting companies with data and insights, multi-stakeholder programs, and targeted engagement initiatives.
4. Scale: We scale these changes by cultivating cross-sector partnerships across finance, academia, media, policy; and through our growing team of staff, Board of Directors, Advisors, and supporters.
Measuring the Public's Priorities
Year over year, the polling shows Americans are consistent, clear, and united across political, economic, and demographic groups about what they want companies to focus on – and that’s workers, wages, and jobs.
Incentivizing Improved Performance
A majority of Russell 1000 companies surveyed in 2022 agreed that “JUST Capital’s Rankings and data review process helped inform and/or prompt implementation of new policies, practices, or new public disclosures on the issues we cover.”
Companies want to understand their performance and learn from our analysis at a detailed level. As of February 2023, we’ve had 101 detailed Rankings debrief conversations walking through specific data and drivers of performance.
We’re seeing the impact of these conversations and engagements in greater transparency and improved performance on the metrics we track in our Rankings year over year. For instance, over 120 Russell 1000 companies have lifted wages (up from 47 in 2018), benefiting 6.5 million workers. And, as of 2022, among the companies we analyze:
More and more JUST 100 companies and Industry leaders also leverage JUST Capital’s brand affiliation, Seal, and media platforms to highlight their leadership.
Shifting the Narrative
We highlight the leadership of these companies through our media partnership with CNBC. Across broadcast, digital, and events platforms we are expanding our reach and influence with the top business and financial leaders in America, helping redefine business leadership and inspire companies to take action.
In the News: Our Partnership with
JUST Capital in the News
We consistently see that just leadership is good for business and good for investors. That’s why we continue to see opportunities for investors to invest in products that align with the values of the American people. JUST’s data supports 11 different financial products with over $400 million in assets under influence and has 19 data license agreements, up from 6 in 2019.
Advancing Corporate Change
We launched the Worker Financial Wellness Initiative in 2020 and, since then, have built a community of practice among corporate leaders working to assess and improve their workers’ financial well-being.
In addition to wage increases or benefits expansions, participating companies have taken actions including: updating scheduling practices, implementing policies to provide greater predictability for hourly retail workers, building a new cafeteria at a remote manufacturing facility to help offset the costs of food and travel, creating ownership/shareholder opportunities for workers at all levels of the company, and implementing a new emergency savings program.
Scaling Change Through Collaboration
Aligning corporate practices with the American public’s priorities calls for cross-sector collaborations. Since our founding, we’ve focused on building those relationships and partnering with foundations, investors, academic and research institutions, nonprofits, and media outlets to shift how we view business success and leadership.
In 2022, we grew our partnerships with foundations, investors, academic and research institutions, and nonprofits, including:
We are also developing ways for companies to support our work and demonstrate their alignment with our mission. In 2022, nine companies supported our work either as program partners or corporate sponsors, and we continue to build out this group over the coming year and beyond.
How We’re Building Just Business
At the same time, companies increasingly recognize that creating lasting value for all their stakeholders is the key to long-term success. Founded in 2014, JUST Capital is the leading nonprofit providing the data, measurements, programs, and incentives needed to achieve this vision. By aligning business behavior with the priorities of the public we leverage the power of business as a force multiplier for the greater good.
Our leadership in the stakeholder capitalism movement, and related impact, is bolstered by our growing team, including staff, board members, advisors, and JUSTGen.
- Our Board of Directors consists of executives, CEOs, chairpersons, and presidents of leading companies and institutions.
- Our CEO Advisory Council is comprised of former CEOs of leading, influential entities who provide strategic input on the most effective ways to engage corporations to drive long-term change.
- JUSTGen, our community of student and early-career changemakers dedicated to furthering stakeholder capitalism,has 150+ members across five different countries and 22 states.
Please Join Us
JUST Capital is well-positioned to drive meaningful and measurable change to improve the lives of millions of American workers, and as a 501(c)(3) nonprofit organization we rely on philanthropic support and partner collaboration to accelerate our impact. To learn about becoming a partner and how you can get involved, please reach out and connect. We look forward to hearing from you.