Mission & Impact

We believe that business can and must be a greater force for good and that markets must be part of the solution. At over $18 trillion, the U.S. private sector is about four and a half times the size of government and 40 times the size of private philanthropy. Building a more just economy that better serves the needs of all stakeholders is an essential step in pursuing true prosperity for all, and addressing our systemic problems at scale.

Restoring trust in capitalism requires us to think differently about how we do business and what defines business leadership. About how we invest. About how we make decisions, as consumers, as workers, as community members. It invites new ways to talk about, measure, and incentivize business behavior. It demands that we do a better job of aligning how companies, and investors, define success.

JUST Capital is the only independent nonprofit that tracks, analyzes, and engages with large corporations and their investors on how they perform on the public’s priorities. Our research, Rankings, indexes, and data-driven tools empower all market participants to help build a more just economy. We are neutral and data-driven – an honest broker working to move the vision of stakeholder capitalism from rhetoric to reality.

What We Do

  • Measure What Matters – We poll Americans every year to identify the issues that matter most in defining just business behavior today. We then define metrics that map to those issues and track and analyze the largest, publicly traded U.S. companies. This analysis powers our Rankings and serves as a roadmap for companies.

  • Shift Expectations & Drive Change – We produce data-driven insights and research and create programmatic initiatives, partnerships, and products to directly encourage and support corporations to adopt business practices that advance a stakeholder model of capitalism.

  • Power Investments – We drive capital toward more just companies through our JUST Alpha research, investable indexes, the JUST ETF, and by licensing our data.


  • Polled more than 160,000 Americans on their priorities for capitalism and just business behavior since 2015.
  • Tracked, analyzed, and ranked 954 companies this year, across five stakeholder groups, 20 Issues, 66 metrics, and 241 data points.
  • Directly engaged over 450 of the largest public U.S. companies on ways to improve their business practices.
  • Steered $425 million in Assets Under Influence through 11 live investment products, including the JUST ETF – awarded Morningstar Analyst’s Rating of Bronze in 2021.
  • Demonstrated the business and investor case for just business behavior through our Chart of the Week series and JUST Alpha reports.
  • Launched programs to advance good jobs and financial security, including the Worker Financial Wellness Initiative, with partners PayPal, Good Jobs Institute, and Financial Health Network, and featuring company participation from Verizon, Prudential, Chipotle, and other major brands, and advanced transparency on human capital metrics through monitoring and releasing the current state of human capital disclosure.
  • Developed Corporate Racial Equity Initiative, which helps to guide action and accountability on critical diversity, equity, and inclusion (DEI) issues and includes our Corporate Racial Equity Tracker, as well as issues-related polling, analysis, and best practices. We’ve also partnered with PolicyLink and FSG to create the Corporate Racial Equity Alliance and CEO Blueprint for Racial Equity, and are currently working with these partners on reporting standards to advance racial equity in workplaces, communities, and society.
  • Produced the COVID-19 Corporate Response Tracker, a tool to monitor how corporate America responded to the onset of the COVID-19 pandemic, featured in The New York Times, Bloomberg, Wall Street Journal, Fortune, Financial Times, and Insider among other media outlets.
  • Our data-driven insights are frequently featured in top-tier business and financial media, and we’ve recently launched a new partnership with CNBC to highlight the JUST 100 and our stakeholder performance data on an ongoing basis.
  • Created a platform to highlight leading voices working to create a more just form of capitalism, including Jean Case, Ed Freeman, Mellody Hobson, Hubert Joly, Dawn Jones, Satya Nadella, and Paul Polman.


  • Following conversations with JUST, a large restaurant chain extended its hazard pay by an additional two weeks during the early stages of the COVID-19 pandemic, providing important access to funds for tens of thousands of frontline workers.

  • Target used the CEO Blueprint for Racial Equity to inform DEI goals for its team and business, incorporating the Blueprint’s recommendations into its DEI commitments and efforts.

  • At least 196 corporations in the Russell 1000 have lifted wages since 2016 – our team has had direct engagement with 65% of them. These companies employ some 3.9 million workers and the total value of all wage increases is roughly $11.8 billion annually.

  • Since 2018, 165 Russell 1000 companies have newly disclosed conducting pay equity analyses. These companies collectively employ more than seven million people and JUST has engaged with all 165 of them.

Are you ready to join us?

Stakeholder capitalism will only thrive if more of us make a commitment to consider all stakeholders in our decisions on how we run our companies, where we work, where we invest, and what we buy. Join us in creating a more just economy:

Have questions about our research and rankings?  We want to hear from you!