JUST Capital is a nonprofit that measures corporate performance based on the public’s definition of JUST behavior. Our goal is to provide data that ultimately give all stakeholders in our economy a voice on business behavior. Each year, we survey Americans to find out what they believe defines corporate JUSTness. In late 2016, we'll share how corporations measure up against America's values and release business intelligence tools to help corporations improve over time. Read our blog and join our mailing list to stay in touch.
Between January and September of 2015, JUST Capital surveyed 43,000 Americans to find out what they believed made for a JUST company. Our research, a fully representative sample of the American public, produced a detailed understanding of how the US public, and many subgroups within it, view publicly traded corporations today. This research will inform a new business intelligence platform to help corporate leaders benchmark their performance against the public’s definition of what a just business looks like.