The JUST Report: How A People-First AI Strategy Is Powering Walmart Forward

(Photo by Joe Raedle/Getty Images)

Ten years ago, Walmart CEO Doug McMillon made a bet that flew in the face of conventional retail wisdom: invest heavily in frontline workers through higher wages, better training, and expanded benefits. The result was increased value for the company, shareholders, and their associates. JUST’s analysis frequently highlighted this. This week, in a powerful LinkedIn reflection and in remarks from the company’s workforce conference in Bentonville, McMillon connected that decade-long commitment to how the company plans to navigate AI-related transformation.

The timing is striking. Headlines have focused on AI-driven job cuts, and McMillon himself acknowledged that “AI is going to change literally every job”. But he’s using this moment to double down on the philosophy that got Walmart here: “investing in wages, benefits, and education shouldn’t be seen as a line item, it should be valued as the strategic enabler that it is.”

This approach aligns perfectly with what the majority of Americans want. Worker issues such as fair pay, well-being, and training and advancement consistently rank as top priorities in our polling. And our data supports the business case: since 2021, companies excelling on worker issues in our rankings have outperformed the Russell 1000 equally-weighted index by over 20%. McMillon noted that Walmart’s shareholder returns are up about 490% since 2015, outperforming the S&P500.

Behind fair wages, the #2 issue for the American public this year was ethical leadership. McMillon’s remarks may offer the blueprint for ethical leadership in the AI era. He didn’t sugarcoat the challenge. AI will eliminate some jobs and create others. He outlined that the composition of Walmart’s 2.1 million-person workforce will change dramatically over the next three years, even as headcount stays flat. That transparency builds trust.

As we work over the next few months to begin to define what just AI deployment looks like, Walmart’s strategy is an exciting place to start. 

Be well, 

Martin


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Have questions about our research and rankings?  We want to hear from you!