2017 Rankings and Methodology

Every year, JUST Capital ranks America’s largest publicly traded corporations, producing a list that reflects how well each company measures up against the American public’s definition of just corporate behavior. In 2016, JUST Capital released its inaugural industry-relative rankings and, in 2017, we are building on that foundation with the release of our first ever ranking of companies on an absolute, cross-industry basis.

To define just corporate behaviors, JUST Capital has to date polled over 72,000 members of the American public as part of a continuous, multiphase series of surveys. These polls, which target a representative sample of the U.S. population, determine the issues that matter most to Americans, including higher-level thematic Drivers and specific Components of corporate justness, as well as the relative importance of each. JUST Capital has established Metrics for each of these Components and collected and evaluated data from an extensive range of sources, which are then used to measure companies’ performance on the issues defined by the American public.

As part of the development of our scoring methodology, JUST Capital solicits input from the American public and subject matter experts (including academics, investment practitioners, and corporations) on our choice of Metrics and data points, a well as the means of transforming and processing raw data for use in the ranking model. We believe this process ensures our work remains as informed, objective, and accurate as possible.

Our Process

The JUST Capital ranking methodology follows a three-step process. First, we conduct representative surveys of the American Public on a regular basis in order to understand what issues represent just corporate behavior, how these issues should be described, and the relative importance of each. Second, in as fair, unbiased, and rigorous a way as possible, JUST Capital develops Metrics and collects data on how the companies in its coverage universe perform across these issues. At every major methodological step, JUST Capital seeks guidance from its expert advisors or the public by commissioning a poll or survey. Finally, with the help of expert stakeholders, JUST Capital constructs a ranking model that leverages our survey research and company evaluations to rank the largest publicly traded U.S. companies in two ways: on an industry-relative and absolute, cross-industry basis.

For more information about our process, you can view our Full Methodology here (PDF).

JUST Capital’s 2017 rankings will be published in partnership with Forbes Magazine in December of 2017. In the meantime, stay tuned for updates on our research and polling insights, as well as announcements about our launch.