Ranking companies on the issues Americans care about.
View by Customers Components & Metrics
A company's customer score is determined by factors ranging from discrimination policies to privacy issues. The way a company treats its customers makes up 18% of its score in the Rankings.
Treats customers fairly
Scoring weight: 30%
Treats customers fairly and does not discriminate based on race, religion, gender, age, and more.
Protects customer privacy
Scoring weight: 25%
Protecs customer privacy and stores customer data securely.
Is truthful in advertising
Scoring weight: 24%
Does not mislead about its products or services in public communications.
Provides positive customer service experiences
Scoring weight: 21%
Communicates responsively and follows up to resolve customer issues.
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