Customers

Customers, along with the products and services companies offer them, are essential to just business, according to the public. Americans believe companies should prioritize customer privacy and transparent communication, offer products that benefit society, and provide a positive customer experience.

How we measure Customers issues

A company's Customer score is determined by factors including ensuring data privacy, creating beneficial products, communicating transparently with customers and more.

  • Communicates transparently

    Ranking weight: 7.7%   Learn more

  • Treats customers fairly

    Ranking weight: 6.3%   Learn more

  • Offers fair pricing

    Ranking weight: 6.1%   Learn more

  • Protects customer privacy

    Ranking weight: 5.5%   Learn more

Have questions about our research and rankings?  We want to hear from you!