Customers, along with the products and services companies offer them, are essential to just business, according to the public. Americans believe companies should prioritize customer privacy and transparent communication, offer products that benefit society, and provide a positive customer experience.

How we measure Customers issues

A company's Customer score is determined by factors ranging from ensuring data privacy to communicating transparently with customers. The way a company treats its customers makes up 14% of its score in the Rankings.

  • Protects customer privacy

    Ranking weight: 3.9%   Learn more

  • Treats customers fairly

    Ranking weight: 3.9%   Learn more

  • Communicates transparently

    Ranking weight: 3.4%   Learn more

  • Makes beneficial products

    Ranking weight: 2.4%   Learn more

Have questions about our research and rankings?  We want to hear from you!