A company's Customer score is determined by factors ranging from ensuring data privacy to treating customers with respect. The way a company treats its customers makes up 11% of its score in the Rankings.
Protects customer privacy
Protects the privacy of customers, including their data.
Ranking weight: 4.0% Learn more
Treats customers fairly
Treats customers with respect and provides a positive customer experience.
Ranking weight: 3.3% Learn more
Is transparent in its advertising, labeling, and communications with customers.
Ranking weight: 2.0% Learn more
Makes beneficial products
Makes products or offers services that are beneficial to society.
Ranking weight: 1.9% Learn more
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