View by Customers Components & Metrics
A company's customer score is determined by factors ranging from discrimination policies to privacy issues. The way a company treats its customers makes up 19% of its score in the rankings.
Does Not Discriminate in Customer Treatment
Scoring weight: 25%
Treats customers fairly and equally regardless of their background.
Protects Customer Privacy
Scoring weight: 24%
Respects customer privacy and stores customer data securely.
Is Truthful in Advertising
Scoring weight: 14%
Does not mislead about its products or services in public communications.
Provides Fair Sales Terms
Scoring weight: 13%
Abides by contracts and has transparent sales and return policies.
Provides Positive Customer Experiences
Scoring weight: 12%
Assists customers with easy-to-access information and helpful staff.
Is Accurate in Labeling
Scoring weight: 12%
Ensures products have accurate and informative labeling.
