Ranking companies on the issues Americans care about.

Customers

Americans believe that companies should do right by their customers, whose weight is second only to workers' in our scoring model. According to our survey, fair treatment, customer privacy, and truthful advertising are essential to just business behavior.

Top Ranked Companies by Customers

View by Customers Components & Metrics

Issue Rank

Company

Overall Rank

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How we calculate Customers rankings

A company's customer score is determined by factors ranging from discrimination policies to privacy issues. The way a company treats its customers makes up 18% of its score in the Rankings.

  • Treats customers fairly

    Scoring weight: 30%

    Treats customers fairly and does not discriminate based on race, religion, gender, age, and more.

    Sources & metrics

  • Protects customer privacy

    Scoring weight: 25%

    Protecs customer privacy and stores customer data securely.

    Sources & metrics

  • Is truthful in advertising

    Scoring weight: 24%

    Does not mislead about its products or services in public communications.

    Sources & metrics

  • Provides positive customer service experiences

    Scoring weight: 21%

    Communicates responsively and follows up to resolve customer issues.

    Sources & metrics

Have questions about our research and rankings?  We want to hear from you!