“Particularly with middle- and lower-income consumers, they’re feeling under a lot of pressure right now.”
That worrying statement comes from McDonald’s CEO Chris Kempczinski, who earlier this week sat down with Fortune for a conversation on the state of the business. Going further, he relayed that traffic among these demographics is down double-digits, with low-income consumers skipping breakfast in particular.
Other indicators are also concerning. This week brought a dismal jobs report (the first time in four years the economy lost jobs). A new Federal Reserve Bank of New York poll shows that people’s confidence in their ability to find work if they lose their job is the lowest it’s been since they started polling in 2013. They also suggest lower-income households have already begun to change their shopping habits to withstand economic uncertainty.
How are companies responding to help their less well-off customers?
McDonald’s itself is currently cutting prices on certain food combos and offering limited time deals to help customers feeling the pinch. Other chains are making similar attempts,such as Domino’s recent “Best Deal Ever” promotion, which offered any pizza toppings for $9.99.
Other industries are also following suit. FanDuel gave $80,000 to restore Philly’s Septa train service for the Eagles’ season opener after the city officials said it would have to cut express service thanks to budget shortfalls. Grocer Aldi cut prices on 400 everyday items over the summer to offset rising food costs; energy companies (including Eversource) provide eligible customers with up to a 50% monthly discount on their electric bill and flexible payment plans; and earlier this year Target dramatically expanded their healthcare products under $10 to make health and wellness purchases more budget-friendly.
As more and more Americans become squeezed financially, we will surely see more efforts by just companies to ease the pressure.
We will be tracking them.
-Martin
The Washington Post reports that Anthropic (creator of the Claude AI model) has agreed to a history-making $1.5 billion class-action settlement with authors and publishers for allegedly downloading millions of books without permission — marking a notable legal precedent in the ongoing clash between AI development and creators’ rights.
Fortune reveals that the average employee age at tech companies has increased by five years as AI-enabled entry-level job cuts reshape their workforce.
Taco Bell is scaling back their use of AI after the technology led to worse problems with customer ordering compared to human employees.
Former Just Capital board member Dan Hesse discusses authentic leadership as a key way to unlock business value on The Mentors Radio podcast.
The Wall Street Journal reports that health insurance costs for employers are rising more than they have in 15 years, stunning small businesses in particular.
Business Insider looks at how the attempt to crack down on Elon Musk’s pay backfired spectacularly and what lessons can be learned going forward.
Newsweek examines how job changing is dwindling as workers find it harder to secure higher pay at a new company.
Following the removal of their new logo, Cracker Barrel is officially ending all of its restaurant remodels to respond to consumer backlash. Fortune has the story.
Gallup reveals that only 54% of Americans have a positive view of capitalism, down from 60% in 2021.
Axios and Harris Poll’s 2025 reputation rankings landed this week, concluding that prices – not politics – are now driving corporate reputations.
This finding resonates with our own research. In 2024, we saw significant amounts of alignment across demographics. For the first time in our polling history, we saw fair pricing – which respondents describe as “pricing in line with … value and quality” and companies avoiding “price gouging or excessive price increases” – emerge as a significant bipartisan issue. Interestingly, of the 2025 JUST 100 companies included in the Axios/Harris Poll rankings, the coverage is even; nine are classified as non-partisan, three lean “blue” and two lean “red”.
Given today’s cost of living, this should not be surprising, and companies are already responding to the call. Home Depot recently announced they are not planning to raise prices due to tariffs, but shared that some products may no longer be available as a result. During recent egg shortages, Trader Joe’s – the top company on Axios and Harris Poll’s list – was able to keep prices low by working directly with suppliers and focusing on product selection.
Serving customers through greater transparency and fairness is also very much in line with financial performance. Updating our figure from last week – as of May 27, 2025 our Customer Index has outperformed the Russell 1000 Equal Weighted benchmark by 4% since inception in December 2021.
When companies master the basics of treating people fairly, offering good value products and serving all stakeholders, Americans are ready to reward them, regardless of politics.
Be well,
Martin
“Don’t waste a good crisis. My most favorite leadership roles are ones that I’ve been leading through transformational change and market volatility.”
Mashable reports that the congressional budget bill has a special provision that would ban states from regulating AI for the next decade.
Fortune discusses the claim from a current LinkedIn exec that AI is already starting to “break the first rung” on young peoples’ career ladder, with many companies automating much of the work that new graduates did to break into tech, law, and other professions.
Meanwhile, the New York Post highlights how much of Gen-Z is pivoting to trade work amid AI uncertainty and the extreme rising cost of college.
Axios sits down with Anthropic CEO Dario Amodei who says we’re not taking the job loss implications seriously enough, and there is a possibility that AI wipes out “half of all entry level jobs.”
Debates continue over two versions of a “no taxes on tips” bill up for votes in Congress. The Washington Post shares concerns that this change would encourage restaurants to keep base wages artificially low. Vox concurs, saying that “tipped workers need a raise, not a tax break.”
When it comes to overtime, legal firm Jackson Lewis sees the potential for employers to “restructure compensation to provide employees more take-home pay without incurring higher payroll costs by reducing pay for non-overtime hours and permitting more overtime work that is tax-free — a win for employers and employees.”
Fox News released an op-ed stating that no taxes on overtime is actually the far more important bill with a greater impact for working people, despite receiving less press.
Pew’s latest polling shows support for stricter environmental regulations outweighs opposition in a majority of states.
As layoffs across tech continue, Meta announces plans to rate more employees “below expectations” to make culling easier.
Despite rolling back many Covid-era perks for their employees, The Financial Times seems to think that Covid-era benefits bestowed on C-suites are here to stay.
Axios reveals new data that shows that 77% of Americans think companies are moving too quickly on AI, and would prefer delaying breakthroughs to avoid potential catastrophic mistakes.
Regardless of how the market rollercoaster we’re on plays out, the global economy is clearly being fundamentally reshaped. According to many commentators, the possibility of a recession or worse in America and around the world is still real. If tariff-induced inflation gets introduced to the mix, it’s a double whammy for households. And if it accelerates AI adoption, as some think, the pain for workers could compound.
I’ve spent much of the week thinking about what all this means for Just Capital. The argument – captured in this comment by Scott Bessent – that this is all being done to benefit Main Street after decades of neglect warrants careful scrutiny. History teaches us that dislocations invariably tug at society’s fault lines and hit the economically vulnerable (i.e., Main Street) the hardest. Maybe this is different. Overall though, I’m coming to the (admittedly self-serving) conclusion that it makes just company behavior more important, and increases the performance dividend of stakeholder leadership.
Consider this: In the last major market shock during Covid, the most just companies outperformed their peers. From January 31, 2020 through the end of May 2023 the broad based JULCD (the “Just 500”) beat the Russell 1000 by a little over 1% and the Just 100 was up 11.8% over its benchmark. More highly ranked companies also displayed more resilience than their lower ranked counterparts when Covid hit, responding to worker and customer needs more effectively, and bouncing back faster.
Although the current tumult is driven by altogether different causes, I expect just leaders to similarly outshine their rivals (as our index track records suggest). Companies that excel in creating value for all their stakeholders possess greater brand strength, are more long-term growth oriented, prioritize productivity and innovation (including via technology), and are better at attracting and retaining the best people. They have strong cultures, care deeply about their customers, have tighter relationships with local communities and suppliers, and are more adept at navigating social and environmental matters. When market shocks happen, these companies are invariably better positioned. Walmart’s successful customer loyalty program was cited this week as a reason why the company may be more recession-resistant than others (see below for other examples).
Call it what you want – multi-stakeholder capitalism, just capitalism, better capitalism – it’s the kind of leadership that will stand companies in good stead in times of great uncertainty. It’s also the best chance we have of building a better future for America.
Be well,
Martin
Reactions from Trump’s tariffs have run the gamut across companies and investors. Here are just a few from the week.
Ford says they’re “not sweating”, as 80% of their cars are assembled in the U.S., and they’re working with the administration to “help grow jobs here” to assemble even more on U.S. social.
JPMorgan Chase CEO Jamie Dimon responded to the tariffs in his shareholder letter, saying that “the quicker this issue is resolved, the better”.
Levi’s CEO Michelle Gass assembled a task force to figure out potential options for dealing with the impact of tariffs, saying that any price hikes the company makes will be “surgical”.
Walmart is suspected of being more resilient thanks to its growing “Walmart +” program, which drove nearly half the total spend on the company’s website last year. The subscription service could give Walmart a buffer on raising prices.
Outside of specific companies, CNBC created a round-up of thoughts from several top investors and CEOs (some anonymous) on the impact of the tariffs. The BBC also reported that right now, some workers in middle America have a more positive opinion of the tariffs than business leaders.
Lego proceeded with the opening of a new production complex in Vietnam, reportedly undaunted by tariffs against U.S. trading partners.
(Getty Images/ Kayla Bartkowski)
“For the last four decades, basically since I began my career in Wall Street, Wall Street has grown wealthier than ever before, and it can continue to grow and do well. But for the next four years, the Trump agenda is focused on Main Street. It’s Main Street’s turn. It’s Main Street’s turn to hire workers. It’s Main Street’s turn to drive investment, and it’s Main Street’s turn to restore the American Dream.”
CNBC looks at an alarming trend for companies – scammers using bots and generative AI to pose as qualified job applicants for remote jobs, and then, once hired onto a company, installing malware and ransomware on their servers.
Fortune looks at how Atlassian has bucked the return-to-office trend of other tech companies, and in the process, tripled the size of its workforce and nearly doubled the amount of candidates who apply for open roles. Explore the tenets that make their remote workforce possible.
The Guardian looks at marketing’s role in “woke” backlash to corporate activism, saying, “the contradictions of the brand purpose era are most apparent when looked at from the view of the average person. Social progress once came hand-in-hand with economic progress. Now, instead, social progress has been offered as a substitute for economic progress.” Read the full article here.
Bloomberg reports that TikTok is becoming an even bigger bargaining chip in the growing trade war.
Fortune examines some of the strategies CEOs are starting to implement to weather the tariff storm. Yahoo Finance takes a close look at Starbucks in particular, given that the majority of their coffee is imported from some of the countries receiving the highest tariffs. Meanwhile, a small business owner takes to the New York Times opinion section to discuss pricing woes these tariffs create, stating: “Bizarrely, the U.S. government can scramble its tariff policy faster and with less warning than I can change my retail prices. I face a critical business decision and lack the minimal level of certainty to make it.”
Just Capital was honored to recognize HP Inc. president and CEO Enrique Lores with the inaugural Just Capital Lifetime Achievement Award at the organization’s 10th anniversary gala, “A Decade of Just Leadership: Celebrating the Best of American Business” hosted at the Nasdaq Marketsite in Times Square. The award was presented by Just Capital board chair Dan Schulman.
The prestigious recognition celebrates Lores’ exceptional leadership and unwavering commitment to responsible business practices throughout his remarkable journey from HP intern to chief executive.
In his acceptance speech on March 12 in New York, Lores reflected on the guiding principle that has defined HP’s approach to business for nearly 85 years: “Doing the right thing by our customers, employees, and communities isn’t just a responsibility – it’s how we succeed.”
The award comes as HP was ranked second on Just Capital’s America’s Most Just Companies list, with Hewlett Packard Enterprise taking the top spot. HPE president and CEO Antonio Neri was also in attendance, having rung the Nasdaq closing bell alongside Schulman earlier in the evening. The top performance of both of these companies in the Just Capital Rankings underscores the enduring legacy of founders Bill Hewlett and Dave Packard’s belief that business success and social responsibility are deeply interconnected.
“Great companies don’t exist in isolation. They are part of something bigger – a network of employees, customers, and communities whose success is deeply interconnected,” said Lores, quoting HP co-founder Dave Packard’s philosophy that “the betterment of our society is not a job to be left to a few; it is a responsibility to be shared by all.”
Lores, who has served as HP’s CEO since 2019, emphasized that his leadership approach has been guided by the conviction that “business success and social responsibility are not separate pursuits. They are deeply connected.”
In closing his acceptance remarks, Lores articulated HP’s forward-looking vision: “The HP Way lives on, not just in our company, but in every leader and organization demonstrating how business should be a force for good. It’s why at HP we aim to become the most sustainable tech company.”
The Just Capital Lifetime Achievement Award represents a significant milestone in recognizing business leaders who exemplify just leadership and prove in practice that just business is better business.
“As business leaders, we have a choice. We can follow – or we can lead. We can react to change – or we can shape it. At HP, we are choosing to lead,” Lores said, reinforcing his belief that “companies that lead with purpose don’t just endure. They thrive.”
Just Capital’s 10th anniversary celebration brought together business leaders committed to creating a more just marketplace that better serves Americans and builds a more prosperous future for all. In addition to the award presentation, the program included a panel discussion with Just Capital co-fonder Paul Tudor Jones, former SEC chair Jay Clayton, and Just board member and chairperson of HPE Pat Russo moderated by MSNBC’s Stephanie Ruhle; remarks from board members Sushmita Banerjee and Roosevelt Giles; and a welcome from Nasdaq’s Jack Cassel.
In the 2025 Rankings of America’s Most Just Companies, HP Inc. demonstrates leading performance on many of the American public’s priority issues such as , offering robust benefits to employees; creating jobs through apprenticeships, veterans hiring policies, and restart programs; and communicating transparently and protecting user data.
Want to see how your company stacks up? Explore Just Intelligence today.
Reports from CNBC, Axios, Politico and others regarding recent government cuts, including 1,400 employees at the VA per Fox News, have indicated that one group in particular appears to have been particularly affected by the downsizing: veterans.
One one hand it makes sense: last year veterans made up 28% of the federal workforce, per federal data, compared to just 5% in the private sector. Cuts to federal jobs would therefore naturally affect veterans on a disproportionate basis.
But it caught my eye for another reason, namely, that in the 2025 Rankings, company attention to veterans hiring was a growing area of activity.
For example, we saw a 4.5% increase from last year in the disclosure of a veterans hiring policy (39.8% of ranked companies disclosing vs. 35.3% in 2024). This was one of the highest net increases in a corporate workforce disclosure issue across the board. At an industry level, the Utilities sector leads the way, with 81% of the industry disclosing specific actions or initiatives geared to veterans. Aerospace & Defense, with 71%, was the next most active sector. In terms of specific programs, industries performing well on hiring veterans also had higher-than-average disclosure on related opportunity-generating policies like fair chance programs, restart programs, and apprenticeships.
This year’s top company, HPE, discloses a robust veterans hiring program, alongside major initiatives in the related areas. Other standouts include Walmart, and top 10 companies Accenture and HP, Inc. Wintrust Financial Corporation has a particularly strong veterans hiring policy, highlighting recruitment programs, as well as tailored banking services and community engagements. Other banks and financial services leaders include M&T Bank and Bank of New York (BNY).
Overall, it’s a good example of an issue where private sector leadership can make a big difference.
Be well,
Martin
“I think that right now people are underestimating just how much the world of work is about to change. In just three or four or five years, I could be talking to agents as much, if not more than I’m talking to my human colleagues today.”
In the wake of Meta authorizing 200% exec bonus increases after laying off 5% of their workforce, Benzinga cites our 2022 polling of American workers that found 87% of Americans believe the growing difference between CEO and worker pay is a problem.
The latest episode of Planet Money, “The controversy over Tyson Foods’ hiring of asylum seekers”, utilizes the wage data we collect to tell its story.
Apple is going to be hiring 20,000 new workers to produce AI servers in Texas to avoid increased costs from Trump’s China tariffs.
The Wall Street Journal takes aim at the claim that AI data centers will be a bedrock of new jobs, showing that while government and tech leaders say they will be an “employment bonanza”, data centers need “very few workers for very large spaces”.
Fortune posits that despite all the claims of productivity boosting, one major thing is missing from the debates on AI’s workforce impact – actual worker productivity stats.
CNBC has revealed its 2025 CNBC Changemakers – the list of women transforming the world of business, featuring several execs from JUST 100 companies.
Fortune reports that Apple shareholders have rejected a proposal to end the company’s DEI program. Meanwhile, John Deere pulls a similar move, with shareholders refusing an anti-DEI proposal that would reveal worker demographic data.
Per the New York Times, Starbucks is laying off 1,000 corporate employees.
The CEO of Alcoa has warned that President Trump’s threatened tariffs on aluminum could put almost 100,00 U.S. jobs at risk. The Wall Street Journal has the story.
Bloomberg reveals that New York fathers are much less likely to take their state-available paid parental leave, leaving $1.6 billion on the table every year.
Cometrics crunches the data on LinkedIn to see which companies are actually concerned about ethics in AI and which just appear to be following a trend.
As a wise person once observed, it’s tough to make predictions, especially about the future. That said, our data, our breadth of relationships, and our vantage point over the corporate landscape does afford us a decent perspective on what might be coming around the corner. So here goes.
Happy New Year to you all!
Be well,
Martin
“One question that we ask everyone, regardless of if you’re a consultant or you’re working in technology…we say: ‘What have you learned in the last six months?’ A lot of the time people are asking me, ‘how do I know if someone’s a learner?’ And it’s a very simple way to know. If someone can’t answer that question, and by the way, we don’t care if it’s ‘I learned to bake a cake,’ if they can’t answer that question, then we know that they’re not a learner.”
Newsweek highlights our 2023 report on how only 9% of America’s largest companies provide paid parental leave parity in their article on why parental leave is starting to look up for Americans.
Martin joins the Purpose 360 podcast along with the CIO of IBM, CEO of Keep America Beautiful, and the Managing Director at Lion Tree to give their predictions on the year ahead around AI growth, DEI, corporate responsibility, and more.
NBC News reports that Meta is ending its fact-checking program and replacing it with a “Community Notes” style system alongside other changes after Zuckerberg said the “program intended to inform too often became a tool to censor.”
McDonald’s drops its employee and supplier diversity targets during the same week that Costco pushes back against anti-DEI board members.
Axios looks at which two industries would actually benefit if Trump implements his tariff plan, and Fortune hosts several opinion pieces debating their potential benefits and detriments.
The Washington Post reports that U.S Steel and Nippon Steel are suing the Biden administration for blocking their merger.
This chart comes from the latest research from Axios, and shows that anti-DEI shareholder proposals have continued to rise since 2020, with an increase over the last year. Explore more here.
