An oldie but a goodie. This is a story about capitalism. And that time that our co-founder and board chair, Paul Tudor Jones II joined the stage at TED in 2015 to share his vision in creating JUST Capital:
From the transcript:
About a year ago, some friends of mine and I started a not-for-profit called JUST Capital. Its mission is very simple: to help companies and corporations learn how to operate in a more just fashion by using the public’s input to define exactly what the criteria are for just corporate behavior.
Now, right now, there’s no widely accepted standard that a company or corporation can follow, and that’s where JUST Capital comes in, because beginning this year and every year we’ll be conducting a nationwide survey of a representative sample of 20,000 Americans to find out exactly what they think are the criteria for justness in corporate behavior. Now, this is a model that’s going to start in the United States but can be expanded anywhere around the globe, and maybe we’ll find out that the most important thing for the public is that we create living wage jobs, or make healthy products, or help, not harm, the environment.
At JUST Capital, we don’t know, and it’s not for us to decide. We’re but messengers, but we have 100 percent confidence and faith in the American public to get it right. So we’ll release the findings this September for the first time, and then next year, we’ll poll again, and we’ll take the additive step this time of ranking the 1,000 largest U.S. companies from number one to number 1,000 and everything in between. We’re calling it the Just Index, and remember, we’re an independent not-for-profit with no bias, and we will be giving the American public a voice. And maybe over time, we’ll find out that as people come to know which companies are the most just, human and economic resources will be driven towards them, and they’ll become the most prosperous and help our country be the most prosperous.
Now, capitalism has been responsible for every major innovation that’s made this world a more inspiring and wonderful place to live in. Capitalism has to be based on justice. It has to be, and now more than ever, with economic divisions growing wider every day. It’s estimated that 47 percent of American workers can be displaced in the next 20 years. I’m not against progress. I want the driverless car and the jet pack just like everyone else. But I’m pleading for recognition that with increased wealth and profits has to come greater corporate social responsibility.
Now, when I was young, and there was a problem, my mama used to always sigh and shake her head and say, “Have mercy, have mercy.” Now’s not the time for us, for the rest of us to show them mercy.The time is now for us to show them fairness, and we can do that, you and I, by starting where we work, in the businesses that we operate in. And when we put justness on par with profits, we’ll get the most wonderful thing in all the world. We’ll take back our humanity.