Polling

Martin Whittaker joined the 3BL “Brands Taking Stands” Forum to speak on our latest polling research, which shows why, in an year of unprecedented crisis, everyday Americans are looking at corporations for leadership more than ever before.

JUST Capital and The Harris Poll asked Americans how they view corporations’ role in our democracy.

It has never been more urgent or more important for corporate America to listen and respond to what the American public prioritizes.

Turning to the American public to ask them what they’d like to see from corporate America today – and particularly, how Black Americans want companies to act.

We urge companies to publish their current workforce demographic breakdowns, to help uncover how different dimensions of racial inequity impact Black and Brown workers.

While many companies have shown leadership on health and safety in the immediate aftermath of the COVID-19 outbreak, some of the most critical tests are yet to come.

We look at perception across the three phases of the coronavirus crisis – the Response, the Reopening, and the Reset, to chart what a more just economy looks like at every step of the way.

We’re looking at the latest insights from survey research each week, to see how Americans are feeling over the course of this unprecedented time.

69% of America’s largest employers have announced added measures during the pandemic to protect workers and customers alike.

In collaboration with The Harris Poll, we are regularly surveying the public to identify their views of just business during the coronavirus crisis.

Survey respondents want to see companies provide PPE to frontline workers – but few are doing so.

9 out of 10 Americans surveyed expect companies to engage in some kind of community support during the COVID-19 crisis.

We’re asking the American public on a regular basis what businesses should do in the coronavirus crisis.

Many executives may overlook some of the most fundamental aspects of what really drives customer satisfaction. Here’s how to make sure you’re not one of them.

No matter how much work you’ve done in this area in the past, it’s something that requires constant effort. Here are four crucial steps for building a diverse and inclusive workplace.

Americans agree that communities – local and global – represent one of business’ core stakeholders, and that companies should make concerted efforts to give back. But there are some things corporate leaders need to consider before taking any action.

2020 promises to be a defining year whichever way you look at it.

We asked an executive coach with more than 20 years of experience to share the most common missteps he sees managers make, plus how to correct them to be a more effective, respected leader.

The cost of losing a top performer is far more than just the direct cost of replacing them. That’s why corporate leaders need to pay greater attention to how they engage and reward their best team members. Start here.

Americans believe companies should prioritize customer privacy and fair treatment, as well as offer products that do not harm health, the environment, or society. But how do you know which companies are walking the talk? We can tell you.

It’s not really feasible to totally disconnect from the world and stop sharing any information. But it is feasible to find out which companies you can safely entrust your information to. Here’s how.

Only about one-third of the U.S. workforce feels enthusiastic about their job today. What’s an employer to do? The first step is understanding what actually attracts top talent and leads to a loyal and engaged workforce. Because it’s probably not what you think.

The American public wants businesses to serve all stakeholders, including workers, customers, communities, and the environment. Here are eight things every corporate leader should do now to align more closely with the stakeholder model.

Free market enterprise is capable of producing extraordinary prosperity for all Americans – not just shareholders

How would you know if a company was truly committed to supporting their employees? Let these five companies be your guide. All are taking steps to benefit the workers who keep their businesses going day to day.