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The JUST Report: Corporations Step Up On Veteran Hiring
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Reports from CNBC, Axios, Politico and others regarding recent government cuts, including 1,400 employees at the VA per Fox News, have indicated that one group in particular appears to have been particularly affected by the downsizing: veterans.

One one hand it makes sense: last year veterans made up 28% of the federal workforce, per federal data, compared to just 5% in the private sector. Cuts to federal jobs would therefore naturally affect veterans on a disproportionate basis.

But it caught my eye for another reason, namely, that in the 2025 Rankings, company attention to veterans hiring was a growing area of activity. 

For example, we saw a 4.5% increase from last year in the disclosure of a veterans hiring policy (39.8% of ranked companies disclosing vs. 35.3% in 2024). This was one of the highest net increases in a corporate workforce disclosure issue across the board. At an industry level, the Utilities sector leads the way, with 81% of the industry disclosing specific actions or initiatives geared to veterans. Aerospace & Defense, with 71%, was the next most active sector. In terms of specific programs, industries performing well on hiring veterans also had higher-than-average disclosure on related opportunity-generating policies like fair chance programs, restart programs, and apprenticeships.

This year’s top company, HPE, discloses a robust veterans hiring program, alongside major initiatives in the related areas. Other standouts include Walmart, and top 10 companies Accenture and HP, Inc. Wintrust Financial Corporation has a particularly strong veterans hiring policy, highlighting recruitment programs, as well as tailored banking services and community engagements. Other banks and financial services leaders include M&T Bank and Bank of New York (BNY)

Overall, it’s a good example of an issue where private sector leadership can make a big difference.

Be well, 

Martin

QUOTE OF THE WEEK

(HeadLight)

“I think that right now people are underestimating just how much the world of work is about to change. In just three or four or five years, I could be talking to agents as much, if not more than I’m talking to my human colleagues today.”

JUST In the News

In the wake of Meta authorizing 200% exec bonus increases after laying off 5% of their workforce, Benzinga cites our 2022 polling of American workers that found 87% of Americans believe the growing difference between CEO and worker pay is a problem.  

The latest episode of Planet Money, “The controversy over Tyson Foods’ hiring of asylum seekers”, utilizes the wage data we collect to tell its story. 

JUST AI

Apple is going to be hiring 20,000 new workers to produce AI servers in Texas to avoid increased costs from Trump’s China tariffs. 

The Wall Street Journal takes aim at the claim that AI data centers will be a bedrock of new jobs, showing that while government and tech leaders say they will be an “employment bonanza”, data centers need “very few workers for very large spaces”. 

Fortune posits that despite all the claims of productivity boosting, one major thing is missing from the debates on AI’s workforce impact – actual worker productivity stats. 

MUST READS

CNBC has revealed its 2025 CNBC Changemakers the list of women transforming the world of business, featuring several execs from JUST 100 companies. 

Fortune reports that Apple shareholders have rejected a proposal to end the company’s DEI program. Meanwhile, John Deere pulls a similar move, with shareholders refusing an anti-DEI proposal that would reveal worker demographic data. 

Per the New York Times, Starbucks is laying off 1,000 corporate employees. 

The CEO of Alcoa has warned that President Trump’s threatened tariffs on aluminum could put almost 100,00 U.S. jobs at risk. The Wall Street Journal has the story. 

Bloomberg reveals that New York fathers are much less likely to take their state-available paid parental leave, leaving $1.6 billion on the table every year.

CHART OF THE WEEK

Cometrics crunches the data on LinkedIn to see which companies are actually concerned about ethics in AI and which just appear to be following a trend.

(Getty Images/Abseco)

The importance of talent has been a recurring theme in the last few weeks.  Antonio Neri, CEO of HPE, highlighted it in his recent CNBC interview celebrating his company’s top spot in the 2025 Just Capital Rankings. Surveying over 1,200 global business leaders for its new 2025 Risk Report, global consulting firm Protiviti identified the ability to attract, develop, and retain top talent, and talent and labor availability, as the #3 and #4 issues. And in the discussions I’ve had with CEOs since our Rankings launched earlier this month, it’s come up time and again.

Hiring the best talent is only the start of the journey. As Goethe noted, great talent finds its happiness in execution. This means investing in people, providing the right incentives, creating conditions for workers to flourish, nurturing a sense of purpose – all things Just Capital’s benchmarking and scorecards help companies measure. The business case isn’t just intuitive. As of February 18, companies that perform well on our Workers stakeholder have outperformed their Russell 1000 equal-weighted benchmark by 17.03% since inception in January 2022. 

The talent area is also one ripe with opportunities for innovation. Indeed, our current rankings highlight many creative approaches companies are pursuing. Constellation Energy Corp offers an impressive 94 hours of training or career development per employee. By investing in a growth-driven culture, aerospace company RTX boasts of a turnover rate of just 5%. CoStar Group Inc, which leads their industry in the Workers category, has committed that no full-time U.S. based employee will make less than $60k per year. There are myriad other examples. 

If you’re interested to learn more about our services for companies in this area, please reach out.

Be well, 

Martin 

Quote of the Week

“This is a massive change in America, and there are other major changes also happening in other countries around the world. We have a choice: Do we want to take a pessimistic, dark view and think that it’s all going to be horrible? Do we want to be optimists and say, in change is opportunity?”

Just AI

Cisco takes a survey of how CEOs are implementing AI at their companies, and the obstacles that are getting in their way. Explore the whole study here. 

Must Reads

CNBC reports that Southwest Airlines is planning to eliminate nearly 1,750 jobs in an unprecedented move to cut costs, and the New York Times reports that Chevron is planning to eliminate nearly 9,000 jobs worldwide. 

One bright spot? Chipotle plans to hire an additional 20,000 workers from March – May, which the company dubs “burrito season”. Reuters has the story. 

Proctor & Gamble and Kroger join companies like Costco in pushing back against the attacks on their DEI programs, while at the same time, the Wall Street Journal reports on how big banks are trying to scrub public mentions of their DEI efforts

Speaking of big banks, JP Morgan Chase is officially starting a round of layoffs. Yahoo Finance has the story. 

Chart of the Week

Axios reports that the amount of in-person work doubled this year as many employers start to enforce return-to-office mandates. Explore the data here.

Americans want paid leave. Just Capital data shows a clear and unmet demand for paid leave and parental support – 86% of Americans agree that it is important for companies to invest in expanded child care benefits, while just 44% agreed that companies are doing well on this issue. Polling shows these policies are a priority for the American public, and this election season, we saw paid leave measures advance in Nebraska, Missouri, and Alaska on the ballot. By implementing comprehensive paid leave programs, corporate leaders not only meet this expectation and support the well-being of their workers, but also deliver measurable returns through improved talent retention, enhanced productivity, and strengthened brand value.

This report makes the business case for maintaining and/or expanding paid leave policies, including:

Click on the image below to read or download the full report.

By Aleksandra Radeva, Lisa Simon (Revelio Labs), Zanele Munyikwa (Economist at Revelio Labs)

In today’s economic landscape – with looming uncertainty about the role of generative AI on the workforce and the pocketbook pinch of ongoing inflation – where and how can workers and their families find financial security and the stability it offers? When companies pay their employees a wage rate that meets local living expenses, they’re not only investing in operational success but also demonstrating leadership on one issue on which Americans across political affiliations agree, a seeming rarity in this election season.

To better understand the financial security of employees across America’s largest publicly traded companies, the Russell 1000, JUST Capital and Revelio Labs analyzed the amount by which employees’ wages exceed the local living wage necessary to cover basic budgetary needs. And while a living wage covers the basics, including housing, food, healthcare, and other essentials, the excess amount provides additional income that allows for the savings, discretionary spending, and improved quality of life necessary for true economic stability. The results – which indicate the financial viability of Russell 1000 employment, including among some entry-level positions, in some of America’s highest cost-of-living cities – may initially seem confounding. To learn more about how we made these calculations, click here.

Key Takeaways:

Earnings Exceeding Living Wage Vary Across Geographies 

When considering where workers can achieve financial stability, it’s surprising to find that some of the highest cost-of-living areas in the U.S. – like Seattle, cities in the Northeast, Silicon Valley, and Austin – also top the list for areas where a family of two working adults with two children can earn above a basic needs-based living wage. This finding indicates that the companies represented in these regions, as well as the wages offered in certain roles, can offset the high living costs.

The map above shows where Russell 1000 company employees are paid a rate that, on average, exceeds the local living wage. For example, the living wage estimate, or amount needed to meet basic budgetary needs, for a family of two adults and two children in Austin, Texas is $52,800 per worker (assuming both adults work). Our data shows that on average, a Russell 1000 worker in Austin makes $114,000, which is 160% above the local living wage estimate for a family of four. This finding is certainly driven by the fact that Austin has a high concentration of high-paying companies with highly paid roles. But it also tells us that if one could be any worker with any role in a Russell 1000 company, a job in Austin would be more likely to ensure financial security.

Case Study: In Retail Sales, Location Really Matters

But when looking across different roles at Russell 1000 companies, not all tend to pay a living wage, let alone above it. The industry with some of the largest location-based variation in employees earning more than a local living wage is retail sales. That variation is driven by the industry’s large, diverse workforce and extensive presence across different regions. For those starting their careers in retail, the location of a given store plays a crucial role in determining financial viability. California, although a high cost-of-living state, not only provides a higher likelihood of achieving a wage exceeding the local living wage in retail roles but also maintains this advantage in entry-level positions. 


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For example, an entry-level retail sales employee working at a Russell 1000 company can make on average 26.4% more than the living wage for a household of one in Merced, California. In Charlottesville, Virginia, on the other hand, employees will make 21.4% percent less on average than their local living wage. 

Besides location, the employer also plays a role in determining an entry-level role’s financial viability. Certain companies – including Best Buy – stand out for their higher pay for entry-level retail jobs. Best Buy, Nordstrom, Skechers, and Macy’s are notable for offering wages that exceed the local living wage estimates for a single adult working full-time, making them attractive options for those entering the retail sector. On average, entry-level sales employees at Nordstrom make 9.1% more than their local living wage for a household of one.

*The best companies for entry level retail positions are determined based on the percentage average wages fall above the local living wage for those positions.

And while some locations and employers offer a good starting point in retail, can such jobs support a family? A more detailed examination of retail roles reveals a sobering reality: supporting a family on a retail salary remains difficult in most areas. This finding is particularly true for entry-level positions, where wages often fail to meet the local living wage estimates. However, there are exceptions. California emerges as a state where retail sales roles can offer wages exceeding the local living wage, suggesting a more favorable economic environment for retail workers.

*For the purposes of this analysis, a family is defined as two full-time working adults with two children, and the living wage is what each of the adults needs to make to meet an estimated basic needs budget in their location.

*The above graph represents the top and bottom five locations for relative wages earned by employees in retail sales roles compared to the local living wage .

These insights underscore the complex landscape of wages and living costs across the U.S., where variation exists even across Russell 1000 companies in the same industry. They highlight the importance of considering both geographic and role-specific factors when evaluating economic stability and opportunities for families.

JUST Capital and Revelio Labs are committed to identifying the corporate leaders on key workforce trends, particularly when it comes to companies investing in their workforce by paying a fair, living wage – a top priority of the American public for just business behavior. Learn more about leveraging the research insights, cabinet of experts, and peer-to-peer engagement available to corporate leaders through JUST Capital’s programming by reaching out at corpengage@justcapital.com.

Lisa Simon is the Chief Economist and Zanele Munyikwa is an Economist at Revelio Labs.


Additional Background

What is a living wage? A living wage is the amount of money needed for a given worker to cover the cost of their family’s minimum or basic needs where they live. Learn more about living wage as an important business benchmark here.

How do we calculate the percent that average wages fall below or above the local living wage in this analysis? To calculate the percentage average wages fall above or below the local living wage, we look at the average wage earned by employees working at Russell 1000 companies in a given metropolitan area, and compare that average to the local living wage. We then use the following formula to calculate the percentage above or below the local living wage:

(Average wages earned in MSA by Russell 1000 employees﹣Local living wage) / Local living wage

Why is a pay rate that exceeds the living wage important? For workers across incomes, knowing where your earnings are most likely to exceed the local, basic needs-based cost of living provides an indication of where your wages might be “worth” the most in terms of purchasing power. What’s more, the basic needs budget used to estimate living wage typically assumes the lowest-cost version of necessities, and does not include significant elements of financial security such as retirement savings. A worker earning a living wage would remain only one unexpected expense away from financial precarity. Learn more about how local living wage estimates are calculated here

(Photo by Michael M. Santiago/Getty Images)

By Daniel Krasner and Aleksandra Radeva

Providing good jobs means paying workers well, supporting their well-being, offering career advancement opportunities, and building inclusive work environments. Failure in these areas can come at a high cost for businesses by creating a vicious cycle of attrition, negatively impacting productivity and undermining overall profitability. But investments in job quality foster loyalty and satisfaction among employees and are linked to better performance and lower turnover, benefitting a company’s bottom line. Prioritizing such investments is also a way to align corporate strategy with the American public’s business priorities, as our seven years of polling data show worker issues consistently rank the highest

As business leaders continue to navigate the challenges of attracting and retaining top talent, offering quality jobs is one way for companies to maintain a competitive edge in the labor market. 

But which companies stand out for their workforce investments? JUST Capital’s JUST Jobs Scorecard and The Schultz Family Foundation’s American Opportunity Index (AOI) assess company performance on job quality by tracking the policy investments that companies make and the outcomes of these investments for their employees. Among the hundreds of companies analyzed in both tools, JPMorgan Chase (JPMC) emerged as a leader with programs focused on fair and equitable compensation, employee career development, and inclusive hiring practices across their workforce. 

For JPMC, aligning workforce investments with strategic goals is critical:

“Our employees are key to our success in serving customers, clients and communities. We aspire to have the best talent in the marketplace and to foster a work environment in which all of our people are supported, feel like they belong, and are able to make an impact through their work. In addition to providing a positive and inclusive work environment and offering a competitive pay and benefits package, we invest in our employees with training and upskilling opportunities and support along the way so they never stop learning.” – Trish Dever, Head of Total Rewards at JPMorgan Chase


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Wages & Compensation

For more than five years, JUST Capital’s survey research shows that ‘Paying a fair, living wage’ continues to be the top business issue for the American public. Unsurprisingly, pay is also the primary reason for quitting a job cited by workers. Recognizing the critical role of pay in job quality, JPMC ensures a minimum hourly wage of at least $20 – one of only 2% of companies featured in the JUST Jobs Scorecard to disclose doing so. Importantly, JPMC’s minimum wage meets the national living wage estimate for a single working adult of $17.46/hour in 2023 – or the minimum amount that a full-time worker with no dependents requires to cover basic budgetary needs, as estimated by the MIT Living Wage Calculator. Only 4% of the Russell 1000 companies we assessed in the JUST Jobs Scorecard disclose paying a wage that meets the single adult living wage estimate, and even fewer – just 2% – disclose paying at least $20/h, placing JPMC among a small minority of companies that prioritize this level of wage-based investment in their entry-level workers.

A commitment to fairness is another element of JPMC’s compensation strategy. The company conducts periodic pay equity analyses and is among just 12% of Russell 1000 companies overall and 31% of banks that disclose both their gender and race/ethnicity adjusted pay ratios. 

Training & Development and Hiring

Beyond competitive and fair compensation, JPMC prioritizes employee development and training – another key consideration for workers in choosing to remain at a company. JPMC offers tuition reimbursement, apprenticeship programs through their Analyst and Associate hiring, and Emerging Talent Programs, which aims to build more inclusive pathways into the financial sector for untapped talent, such as individuals who are either pre-college or lack a conventional university degree. Just 17% of banks and 26% of the Russell 1000 overall disclose offering apprenticeship programs and the career pathways they make possible. JPMC’s focus on professional development and upskilling opportunities underlies the company’s strong performance on the promotion dimension in the AOI, which assesses JPMC employees’ promotion prospects and their ability to advance their career beyond the organization. 

Building on its commitment to employee training and advancement, JPMC also emphasizes inclusive hiring practices, including a dedicated veteran recruitment policy and efforts to support justice-impacted individuals. With over 18,000 veterans and 3,100 military spouses currently employed, their Military Pathways Rotational Programs offers extensive support, including training, mentorship, and networking, aiding service members’ transition to civilian roles. 

Another way JPMC supports inclusive hiring is through expanding its second chance hiring models to better reach qualified candidates and collaborating with the Second Chance Business Coalition to develop best practices for hiring individuals with criminal backgrounds. As a result of these efforts, in 2022, second chance hires comprised 10% of all of the company’s new U.S. hires that year. JPMC is one of 11% of banks and 6% of Russell 1000 companies to give justice-impacted individuals a second chance. 

Increasingly, companies are prioritizing job quality and targeted workforce investments. The business case for these investments is clear, as they contribute to long-term organizational success and profitability.

The policies that emerge from JPMC’s workforce investment priorities can be tracked through our JUST Jobs Scorecard, and the policies’ positive impact on JPMC employees can be explored through JPMC’s performance on the American Opportunity Index.

To learn how we’re engaging on job quality issues, unpack your company’s performance on the JUST Jobs Scorecard, or join a corporate community of practice focused on peer learning and expert feedback on workforce well-being, please reach out to corpengage@justcapital.com

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