Polling

The American public’s trust in corporate America appears to be waning – but they are agreed on the issues that matter. As markets hit record highs, companies have a golden opportunity to step up.

The headline that we shared on CNBC’s Power Lunch yesterday is that Americans are united in wanting good jobs and accountability from the country’s largest companies. “Pays a fair, living wage” was (once again) the public’s top priority.

Highlighting the key Issues that rose to prominence in our 2021 survey of the American public, to provide corporate leaders with clear direction for where they should focus their efforts to make their companies more just and stave off emerging challenges from The Great Resignation.

In this year’s Survey of Americans’ Views on Business, we’ve turned to the public once again to ask them how they think corporate America is doing today – and provide a lookback on our findings over the years to see how views have shifted.

A new survey from JUST Capital & The Harris Poll of active duty military and veterans, their family members, and the wider public. 87% of respondents say companies have a role to play in actively recruiting veterans to their workforces.

JUST Capital checked in with Americans on how well they think companies are living up to the BRT’s principles. Explore our detailed findings here.

74% of respondents say companies can help address global climate change by committing to environmental goals like reducing greenhouse gas emissions.

What Americans think about the state of child care in the U.S., and their expectations of how companies can help parents balance caregiving responsibilities with working.

Since the Business Roundtable redefined the Purpose of a Corporation two years ago, how do Americans think companies are measuring up to this new stakeholder-focused purpose?

With the rising risk of the Delta variant, Americans are increasingly in favor of employer mandates for the COVID-19 vaccine.

In a tight labor market, particularly for industries with more lower-wage workers, Americans say companies should respond by raising wages and offering benefits – and making these changes permanent.

As companies call workers back to offices, here’s how Americans view employer vaccine policies and other workplace safety measures.

In February 2021, JUST Capital and The Harris Poll conducted eight virtual focus groups – exploring how Americans believe companies should treat their workers, customers, shareholders, communities, and the environment.

Our most recent survey reached 2,000 Americans in an effort to understand whether they believe CEOs have a role to play in influencing lawmakers across a variety of issues, from corporate tax policy to racial equality to voting rights.

CEOs of some of America’s largest corporations have begun to voice their opposition to what they say is restrictive legislation that makes it harder for Americans to vote.

What concrete actions should corporate leaders prioritize to ensure a movement toward greater racial equity in the workplace and beyond?

Do companies that act ethically out perform their peers that lag behind?

Explore the perspectives of both employers and employees on how COVID-19 is continuing to shape the workplace one year into the pandemic.

2020 was a year that exposed a simple truth – that society’s shift to stakeholder capitalism is now an urgent necessity.

A snapshot of the public’s views during this unprecedented year, as well as a blueprint for corporate action in the year to come.

Business and politics collided this past week – here is what the American people thought of it.

Despite some expected partisan splits, Republicans and Democrats alike look to CEOs for leadership and want corporate political spending reined in.

The majority of Americans believe that business and government should join forces to address racial inequality, business/jobs recovery, climate crisis, economic inequality, and the public health crises.

Will business leaders continue to take a stand on the critical social issues of our time?

Jennifer Tonti, our Managing Director of Survey Research, summarizes here what went wrong (and what went right) with this election cycle’s political polling, and how JUST’s approach differs.